Steve Jobs unveils iCloud digital hub

Apple chief executive Steve Jobs unveiled a free digital hub called iCloud on Monday that allows users to store music, photos and other content on the Internet and access it on multiple devices.

Jobs and other Apple executives also introduced the next generation of Lion, the software that powers Macintosh computers, and iOS 5, the latest mobile operating system for the iPhone, iPad and iPod Touch.

"Some people think the cloud is just a hard disk in the sky," Jobs told software developers at the annual Worldwide Developers Conference at San Francisco's Moscone Center.

"We think it's way more than that, and we call it iCloud," said Jobs, who was making just his second public appearance since going on medical leave in January.

Jobs said iCloud would eliminate the need to transfer music, documents, photos and other content stored on hard drives to other devices.

"Keeping these devices in sync is driving us crazy," he said to cheers from the audience. "We've got a great solution for this problem, and we think the solution is our next big insight.

"We're going to demote the PC to just being a device," he said. "iCloud stores your content in the cloud and automatically pushes it to all your devices.

"We're going to move the digital hub in the cloud," he said.

Jobs said music, for example, would automatically get pushed to all devices. "This is the first time we've seen this in the music industry - no charge for multiple downloads to different devices," he said.

Photos taken on any device are stored on Apple servers and can be downloaded to any other device using the Photostream application.

"We're making it free, and we're really excited about it," Jobs said.

Jobs said content stored on Apple servers would be backed up once daily. "If you ever lose your phone, get a new phone, type in your user name and password and everything will be there," he said.

Jobs, who has been on medical leave since January with an undisclosed ailment, took the stage to a standing ovation shortly after the music sound system at the Moscone Center blared out the James Brown hit "I Feel Good."

"Thank you, that always helps," said Jobs, who was dressed in his trademark black pullover and blue jeans.

Jobs, a pancreatic cancer survivor who underwent a liver transplant two years ago, appeared thin but relatively healthy in his first public appearance since March, when he unveiled the iPad 2.

Apple's senior vice president of worldwide product marketing Phil Schiller took the stage from Jobs to demonstrate features in the next generation of Lion.

One feature called "air drop" allows Macintosh users to exchange files with other nearby Mac users through a peer-to-peer Wifi-based network.

Lion will be available as a download in July for $29.99, considerably cheaper than the $129 charged for previous upgrades.

Scott Forstall, senior vice president of iPhone software, announced details of iOS 5, the updated mobile operating system for the iPad, iPhone and iPod Touch, and said it included more than 200 new features.

Forstall said Apple has sold more than 200 million iOS devices and more than 14 billion applications have been downloaded from Apple's App Store.

"In the first 14 months, we have already sold more than 25 million iPads," he said.

Forstall also said a personal computer would no longer be needed to set up and activate an iPad and software updates are delivered over the air.

"With the new iPad we're ushering in the post-PC world," he said. "Now if you want to cut the cord, you can."

Arts and Entertainment
tvThe C-Word, TV review
Arts and Entertainment
The Ridiculous Six has been produced by Adam Sandler, who also stars in it
filmNew controversy after nine Native American actors walked off set
Danny Jones was in the Wales squad for the 2013 World Cup
rugby leagueKeighley Cougars half-back was taken off after just four minutes
Life and Style
ebookNow available in paperback
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Software Developer - C# / ASP.NET / SQL

    £17000 - £30000 per annum: Recruitment Genius: Developer required to join a bu...

    Recruitment Genius: Software Consultant / 1st Line Support

    £15000 - £25000 per annum: Recruitment Genius: As your knowledge grows you wil...

    Ashdown Group: Systems Engineer - Linux - Central London

    £40000 - £48000 per annum + Benefits: Ashdown Group: Systems Engineer - Linux ...

    Recruitment Genius: Technical Support and Sales Engineer - UC / M2M / IoT

    £20000 - £30000 per annum: Recruitment Genius: This leading provider of Cloud ...

    Day In a Page

    'It was first time I had ever tasted chocolate. I kept a piece, and when Amsterdam was liberated, I gave it to the first Allied soldier I saw'

    Bread from heaven

    Dutch survivors thank RAF for World War II drop that saved millions
    Britain will be 'run for the wealthy and powerful' if Tories retain power - Labour

    How 'the Axe' helped Labour

    UK will be 'run for the wealthy and powerful' if Tories retain power
    Rare and exclusive video shows the horrific price paid by activists for challenging the rule of jihadist extremists in Syria

    The price to be paid for challenging the rule of extremists

    A revolution now 'consuming its own children'
    Welcome to the world of Megagames

    Welcome to the world of Megagames

    300 players take part in Watch the Skies! board game in London
    'Nymphomaniac' actress reveals what it was really like to star in one of the most explicit films ever

    Charlotte Gainsbourg on 'Nymphomaniac'

    Starring in one of the most explicit films ever
    Robert Fisk in Abu Dhabi: The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers

    Robert Fisk in Abu Dhabi

    The Emirates' out-of-sight migrant workers helping to build the dream projects of its rulers
    Vince Cable interview: Charging fees for employment tribunals was 'a very bad move'

    Vince Cable exclusive interview

    Charging fees for employment tribunals was 'a very bad move'
    Iwan Rheon interview: Game of Thrones star returns to his Welsh roots to record debut album

    Iwan Rheon is returning to his Welsh roots

    Rheon is best known for his role as the Bastard of Bolton. It's gruelling playing a sadistic torturer, he tells Craig McLean, but it hasn't stopped him recording an album of Welsh psychedelia
    Russell Brand's interview with Ed Miliband has got everyone talking about The Trews

    Everyone is talking about The Trews

    Russell Brand's 'true news' videos attract millions of viewers. But today's 'Milibrand' interview introduced his resolutely amateurish style to a whole new crowd
    Morne Hardenberg interview: Cameraman for BBC's upcoming show Shark on filming the ocean's most dangerous predator

    It's time for my close-up

    Meet the man who films great whites for a living
    Increasing numbers of homeless people in America keep their mobile phones on the streets

    Homeless people keep mobile phones

    A homeless person with a smartphone is a common sight in the US. And that's creating a network where the 'hobo' community can share information - and fight stigma - like never before
    'Queer saint' Peter Watson left his mark on British culture by bankrolling artworld giants

    'Queer saint' who bankrolled artworld giants

    British culture owes a huge debt to Peter Watson, says Michael Prodger
    Pushkin Prizes: Unusual exchange programme aims to bring countries together through culture

    Pushkin Prizes brings countries together

    Ten Scottish schoolchildren and their Russian peers attended a creative writing workshop in the Highlands this week
    14 best kids' hoodies

    14 best kids' hoodies

    Don't get caught out by that wind on the beach. Zip them up in a lightweight top to see them through summer to autumn
    Robert Fisk in Abu Dhabi: The acceptable face of the Emirates

    The acceptable face of the Emirates

    Has Abu Dhabi found a way to blend petrodollars with principles, asks Robert Fisk