Super-injunction scandal boosts UK Twitter hits by 14 percent
Thursday 12 May 2011
Following rumors that a Twitter account was revealing the details of 'super-injunctions' taken out by a number of celebrities, UK visits to the microblogging site increased by 14 percent.
According to data published by analyst group Experian Hitwise, UK visits to Twitter increased 14 percent on May 9 and accounted for 0.49 percent of total internet visits that day.
The super injunction rumors also led Twitter to climb from the 19th most popular site on May 8 to the 17th most popular on May 9.
According to Hitwise, searches for the term "super injunction" have increased 5000 percent in the UK over the last month.
Recently an increasing number of UK celebrities whom cannot be named are thought to have taken out super injunctions against the press. The controversy surrounding these injunctions is currently a major source of debate in the UK press.
The Twitter account, which cannot be named, currently has, according to TNT Magazine, over 100,000 followers after being set up around May 7 - however it is thought the majority of information it published was untrue.
A 'super injunction' is a gag order in existence in the UK which prevents the press reporting not only the details of an injunction but also the very existence of an injunction in the first place.
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