Taiwan smartphone maker HTC unveils brand in China
Wednesday 28 July 2010
Taiwan's HTC said Tuesday it plans to sell smartphones in China under its own brand name as it looks to the huge market as a critical growth engine for its products.
HTC Corporation, the island's leading smartphone maker, also announced a partnership with China Mobile - the world's biggest telecom operator with more than 500 million subscribers.
"We are proud to introduce the HTC brand in China and look forward to bringing a fresh customer-centric smartphone experience to consumers in China," HTC chairwoman Cher Wang said in a statement.
The company said it will introduce four new smartphones to China including two touch-screen models designed exclusively for China Mobile.
HTC branded goods are expected to hit the mainland markets from late next month or in September.
Previously HTC was primarily a manufacturer of handsets for other brands and has been selling phones in China under the Dopod name.
Analysts said the latest move would keep HTC progressing at a fast pace as demand from North America and Europe - currently the firm's two major markets - are expected to slow next year.
"If successful, the mainland market will emerge as the major source of momentum for HTC in the years ahead," Kuo Ming-chi, an analyst at the Taipei-based Digitimes, told AFP.
Currently Dopod has only a 1.6 percent share of China's telephone market.
HTC aims to sell up to 33 million cellphones worldwide next year, up from its forecast of 24 million units for this year.
- Dow Jones Newswires contributed to this story -
Life & Style blogs
Gill Pharaoh: Healthy nurse who killed herself in a Swiss clinic accused of doing it for 'publicity'
Five ways to boost your Vitamin D levels
Porn block in India: hundreds of sexual websites banned, internet outraged
What do the emojis on Snapchat mean?
'Cool kids' can go on to become losers in later life, study finds
Is Britain really full up? Are migrants taking our jobs? Leading academic answers the most common anti-immigration claims
Calais Migrant Crisis: Deputy Mayor of Calais labels Cameron's use of 'swarm' as 'racist' and 'ignorant'
Chris Leslie: Jeremy Corbyn's anti-austerity agenda will harm the poor, says Labour shadow Chancellor
Landlords renting properties to illegal immigrants to face up to five years in prison
While we fixate on Calais, the Home Office is quietly deporting dozens of migrants on 'ghost flights'
Labour leadership race: Jeremy Corbyn could be the next Prime Minister, says Ken Clarke
- 1 Porn block in India: hundreds of sexual websites banned, internet outraged
- 2 Malaysia issues arrest warrant for Gordon Brown’s sister-in-law after she publishes stories on leader Najib Razak's financial affairs
- 3 Gamers confess the worst things they've done in The Sims
- 4 Sex with robots will be ‘the norm’ in 50 years
- 5 Barack Obama turns 54: US President's best put downs to celebrate his birthday
iJobs Gadgets & Tech
£18000 - £23000 per annum + Uncapped OTE: SThree: SThree Trainee Recruitment C...
£20000 - £30000 per annum: Recruitment Genius: This is an exciting opportunity...
£18000 - £27000 per annum: Recruitment Genius: This is an exciting opportunity...
£16000 - £22000 per annum: Recruitment Genius: Their research appears at the f...