The Coolest Cooler just became the most well-funded project in Kickstarter history

Who says technological innovation is dead?

Until two days the Pebble smartwatch held the record as the best-funded project in Kickstarter history. Now, that crown has been stolen, by a drink-blending, bottle-opening, music-pumping beer cooler.

Yep, this is the Coolest Cooler, a “21st Century Cooler That’s Actually Cooler” according to the hyperbolic marketing spiel on the Kickstarter website.

With just nine hours to go the project is currently soaring past $12 million in funding – handily beating the $10.3 million that the Pebble smartwatch attracted when it hit the market.

Although the early bird specials are all gone, the ‘regular bird special’ can still get you a Coolest Cooler for $185 (extra for shipping outside the US). The box itself looks a bit of a monstrosity, but it makes up for styling with extras, including:

USB charging!

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Speakers and shelves!

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Built-in-blender!

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Plates'n'knives!

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Strap your gear to it!

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Open your bottles on it!

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Put your beer in it!

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And look at those sturdy beach wheels

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To top it off? A blinding LED light.

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Is it any wonder that this is making millions before it's even been made? Truly, it's the coolest cooler. If you've not seen enough, then definitely check out the promo video below:

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