The Netherlands has highest Twitter and LinkedIn penetration in the world
Wednesday 27 April 2011
A much higher than average percentage of internet users in the Netherlands are using social networking sites like Twitter and LinkedIn. So much so that the country ranks number one worldwide in penetration for the two social networks.
LinkedIn and Twitter reach 26.1 percent and 26.8 percent respectively of the total internet-using population in the Netherlands.
Local social network Hyves sees even higher rates of usage in the country but may soon be eclipsed by Facebook, a site which has seen a 76 percent increase in local visitors in just one year.
"The social networking market in the Netherlands is really quite unique and full of interesting storylines," said Mike Read, senior vice president and managing director of comScore Europe, in a report released on April 26.
"It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. The Netherlands is in many ways a nexus of global social networking behavior."
Ninety-six percent of the online population (about 11.5 million people, out of a total population of about 16.67 million) in the Netherlands visited a social network in March, up 18 percent from last year's 9.7 million visitors.
Around 7.6 million people in the Netherlands visit Hyves each month while just under 6.6 million internet users in the Netherlands head to rival social network Facebook.
Twitter, LinkedIn, and Windows Live Profile see 3.2 million, 3.1 million and 2.8 million visitors from the Netherlands respectively each month.
Top 10 countries in internet Penetration for LinkedIn.com in March 2011
1. Netherlands 26.1% reach
2. Ireland 21.0%
3. United States 17.6%
4. Canada 15.6%
5. United Kingdom 14.9%
6. Denmark 14.4%
7. Australia 13.1%
8. New Zealand 12.9%
9. Belgium 12.6%
10. Singapore 12.0%
Top 10 countries in internet Penetration for Twitter.com in March 2011
1. Netherlands 26.8%
2. Japan 26.6%
3. Brazil 23.7%
4. Indonesia 22.0%
5. Venezuela 21.0%
6. Canada 18.0%
7. Argentina 18.0%
8. Turkey 16.6%
9. Philippines 16.1%
10. Singapore 16.0%
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