Top US web properties: green sites for Earth Day, gossip sites for royal wedding news
Monday 23 May 2011
Visits to green-themed websites surged in April as web users celebrated Earth Day and looked to eco-friendly sites for ideas on lowering their fuel consumption.
Entertainment sites also saw increased traffic for the month as users caught up on all the royal wedding gossip, said comScore in its Media Matrix report released on May 20.
"More than 26 million Americans celebrated Earth Day this year by visiting green websites," said Jeff Hackett, executive vice president of comScore Media Metrix. "With gas prices climbing past $4.00 a gallon, Americans have a greater incentive to be thinking green to provide some economic relief."
The Green category took the number one spot in comScore’s top ten gaining website categories for the month of April with an increase of 32 percent from March.
Twenty-six million Americans visited sites in the Green category during the month.
The most visited sites within the category included Shine Green (7.9 million visitors), Planet Green Sites (3.3 million visitors), Care2.com (2.0 million visitors) and Mother Nature Network (1.8 million visitors).
During April, an all-time high of more than 100 million visitors made a beeline to Entertainment News sites for the latest royal wedding-related news, gossip and fashion.
Yahoo! Sites secured the top spot in comScore's list of top US properties for the month with 187.4 million visitors.
Microsoft Sites, Google Sites and Facebook.com followed in second, third, and fourth places with 178.9 million visitors, 175.9 million visitors, and 154.1 million visitors respectively.
comScore top 10 properties (US) in April 2011:
1. Yahoo! Sites 187,408,000 visitors
2. Microsoft Sites 178.862,000
3. Google Sites 175,881,000
4. Facebook.com 154,055,000
5. AOL, Inc. 114,319,000
6. Turner Digital 95,780,000
7. Ask Network 94,385,000
8. Amazon Sites 91,548,000
9. Glam Media 86,058,000
10. Viacom Digital 84,117,000
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