Top US web properties: tax, travel and career sites
Tuesday 22 February 2011
Internet users in the US wasted no time in preparing their annual taxes this year and the web was clearly a hot destination for information on the topic.
ComScore's recently released Media Metrix for the month of January 2011 found that visits to tax-related sites surged by 345 percent during the first month of the year.
"The Internet has proven to be a great resource for Americans preparing to file their taxes, with many sites offering free filing assistance in some capacity," said Jeff Hackett, executive vice president of comScore Media Metrix in a February 21 report.
"Also top-of-mind for many Americans this time of year is spring break travel and warmer getaways, which sent more than half of all Internet users to a travel site in January, marking the category's highest reach on record."
More than 114.6 million Americans directed their web browsers towards websites in the Travel category, while 80.2 million people looked for Career Services and Development resources during the new year.
Yahoo! sites maintained the number one position on comScore's list of top US properties in January with 178.9 million visitors. Google and Microsoft sites followed in second and third places with 178.5 million and 176.8 million visitors.
Top movers included the sites of media company Tribune Interactive, which climbed nine positions to thirty-second place, and LinkedIn.com, which leaped eleven places to number 36.
The Huffington Post (#41), Netflix.com (#44), Yelp.com (#45), Monster, Inc. (#47), and Bank of America (#48) pushed out rival sites to appear in the top 50 US properties for the first time.
ComScore's Top 10 Properties in the US for the month of January 2011:
- Yahoo! sites - 178,864 unique visitors
- Google sites - 178,516
- Microsoft sites - 176,770
- Facebook.com - 153,020
- AOL, Inc. - 110,996
- Ask Network - 95,719
- Turner Digital - 91,314
- Viacom Digital - 89,450
- Glam Media - 86,533
- CBS Interactive - 85,573
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