TabCo, the makers of an as-yet-unidentified tablet, are sending microbloggers on a wild goose chase in search of their "#MissingTablet."
TabCo is promoting the number one term on Twitter on July 6 in an attempt to create a following for its "really cool" new gadget(s).
The viral marketing campaign has been ongoing since June and has included marketing tactics such as skywriting at Apple's WWDC, illusive YouTube videos and Facebook posts. According to the brand's website, more will be revealed "this summer."
Twitterers don't seem too impressed with the campaign, however, and are tweeting "Wondering if promoted tweet #MissingTablet by @WeAreTabCo is really worth it. Some of links on website don't work at all.. #fail?" and "#MissingTablet? Nope. I'm actually on my iPad right now.."
The following three positions on Twitter's trending topics are filled with the hashtags "#goseeksomehelp," "#youknowtheycheating," and "#soytanforeveralone."
German microbloggers are celebrating "Tag des Kusses," or the "day of kisses," with their followers.
"Zahid Akman," a board memeber and former head of Turkey's media watchdog the Radio and Television Supreme Council (RTUK), is trending in fifth place. He was reportedly detained in relation to a fraud investigation into the German-based Turkish "Deniz Feneri" charity.
The American animated series " Phineas & Ferb" continues its reign in Twitter's most talked about topics in sixth place. The South Korean TV drama series " Dream High" is new in tenth place.
The top 10 most talked about topics on Twitter on July 6 at 7:30 AM GMT are:
- #MissingTablet (promoted)
- #goseeksomehelp (new)
- #youknowtheycheating (new)
- #soytanforeveralone (-1)
- Zahid Akman (new)
- Phineas & Ferb (unchanged)
- Tag des Kusses (new)
- Vokalis Band Vierra Diculik (new)
- Deniz Feneri (new)
- Dream High (new)