Twitter makes it easier to discover new accounts with new search features

Want to find interesting microbloggers who tweet about specific subjects? It just got easier with Twitter's improved "Who To Follow" recommendations and advanced search.

Twitter has changed its search algorithms to help users find new people to follow based on the subjects that interest them.

Previously when users typed in a search query, they were presented with just a small selection of "People" results, all of which contained the search term (or some derivative of it) in the account name.

Now, when Twitterers search for a certain topic and click on the "People" section of the search results page, Twitter will return a list of the top microbloggers in that field.

"This new approach helps you find the Twitter users that will best help you follow your interests. For example, if you're interested in hip hop, chances are that you'd like to follow hip hop artists. Searching for 'hip hop' now surfaces accounts like @common and @questlove," said Twitter in an April 4 blog post.

Twitter has also added an advanced search page that enables users to search for exact phrases, posts with multiple hashtags, tweets from a particular location, and tweets sent from one person to another.

To find new people to follow, click on the new "Who To Follow" tab at the top right hand side of your Twitter page or search by subject using the search bar at the top of your Twitter page.