Microblogging platform Twitter announced that it had acquired third-party Twitter client TweetDeck, a service Twitter describes as "a groundbreaking dashboard for monitoring what people are saying in real-time."
TweetDeck is one of the most widely-used Twitter clients. It is tailored for "power users" who want more control over their real-time conversations and the ability to track their online interactions.
"The mainstream Twitter user-base is well catered for by twitter.com and the official mobile clients," explained TweetDeck founder and CEO Iain Dodsworth in a May 25 blog post.
Members of TweetDeck's core audience, on the other hand, are "the most active, influential and valuable users of Twitter and social media in general," said Dodsworth explaining the reasons why Twitter acquired TweetDeck.
"[B]y becoming part of the official platform, TweetDeck will now fill that role for brands, influencers, the highly active and anyone that just needs 'more power'."
TweetDeck is currently available as a desktop application for Apple, Windows, and Linux platforms. The company has also released applications for iPhone, iPad and Android devices, plus web and Chrome apps.
In 2010 Twitter acquired Tweetie - a company responsible for creating the leading third party Twitter client for the iPhone and Mac operating system - and turned it into Twitter’s official mobile app.