US videogame sales continue downward slide

US videogame sales slid again in August as the industry hoped that hot titles and new motion-sensing controllers due out in coming months would reverse its fortunes.

Revenue from videogame software and hardware tallied 818.9 million dollars, 10 percent less than the 910.3 million dollars taken in during the same month last year, according to data released Thursday by NPD Group.

"In fact, this month reflected the lowest sales for August since 2006," said NPD analyst Anita Frazier.

"While all categories are down in both dollars and units, the portable portion of the industry is down to a greater extent than is the console portion."

Sales of portable videogame devices, accessories and games plunged 25 percent as compared to August of 2010, while revenue from consoles was down six percent, NPD reported.

The disappointing figures came with fading hopes that a recovering economy would re-ignite sales in a videogame industry that was booming at the start of the global fiscal crisis.

Sales of videogames and gear as of the end of August were 8.37 billion dollars, down 8.0 percent from the 9.09 billion dollars taken in at the same point the previous year, according to NPD.

US videogame industry sales slipped about one percent in July despite a jump in the number of shoppers snatching up Xbox 360, PlayStation 3 (PS3) and Wii consoles, the market tracker reported.

Xbox 360 was the top selling videogame console in August, with people spending 356,700 dollars on the Microsoft-made consoles.

Sony posted a 13th straight month of improved year-over-year PS3 sales in the United States, taking in 226,000 dollars in August.

Spending on videogame software dropped 14 percent to 403.5 million, with the freshly released "Madden NFL 11" sports title centered on US football being the best-seller.

Next week's release of "Halo: Reach" is expected to boost videogame sales as the franchise has a broad and devoted following.

Frazier expected the videogame to kick off a wave of "mega-title releases" in the remainder of the year.

In coming months, Sony is to begin selling a Move accessory to add motion-sensing control capabilities to PS3 consoles and Microsoft is to release Kinect hardware that lets players use body movement to command the Xbox 360.

Frazier predicted the US retail videogame sales for this year would be in the range of 18.6 to 20 billion dollars given "the incredible games and accessories (e.g., Move and Kinect) that are coming out."

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    SThree: Trainee Recruitment Consultant - Bristol

    £18000 - £23000 per annum + Uncapped OTE: SThree: SThree Trainee Recruitment C...

    Recruitment Genius: Software Implementation Consultant

    £45000 - £50000 per annum: Recruitment Genius: This software company specialis...

    Guru Careers: Software Developer / Web Developer

    £350 p/d (Contract): Guru Careers: A Software Developer / Web Developer (PHP /...

    SThree: Trainee Recruitment Consultant

    £20000 - £25000 per annum + OTE £45K: SThree: At SThree, we like to be differe...

    Day In a Page

    Giants Club: After wholesale butchery of Idi Amin's regime, Uganda’s giants flourish once again

    Uganda's giants are flourishing once again

    After the wholesale butchery of Idi Amin's regime, elephant populations are finally recovering
    The London: After 350 years, the riddle of Britain's exploding fleet is finally solved

    After 350 years, the riddle of Britain's exploding fleet is finally solved

    Archaeologists will recover a crucial item from the wreck of the London which could help shed more light on what happened in the vessel's final seconds
    Airbus has patented a jet that could fly from London to New York in one hour

    Airbus has patented a jet that could fly from London to New York in one hour

    The invention involves turbojets and ramjets - a type of jet engine - and a rocket motor
    10 best sun creams for kids

    10 best sun creams for kids

    Protect delicate and sensitive skin with products specially formulated for little ones
    Tate Sensorium: New exhibition at Tate Britain invites art lovers to taste, smell and hear art

    Tate Sensorium

    New exhibition at Tate Britain invites art lovers to taste, smell and hear art
    Ashes 2015: Nice guy Steven Finn is making up for lost time – and quickly

    Nice guy Finn is making up for lost time – and quickly

    He was man-of-the-match in the third Test following his recall to the England side
    Ashes 2015: Remember Ashton Agar? The No 11 that nearly toppled England

    Remember Ashton Agar?

    The No 11 that nearly toppled England
    Turkey-Kurdish conflict: Obama's deal with Ankara is a betrayal of Syrian Kurds and may not even weaken Isis

    US betrayal of old ally brings limited reward

    Since the accord, the Turks have only waged war on Kurds while no US bomber has used Incirlik airbase, says Patrick Cockburn
    VIPs gather for opening of second Suez Canal - but doubts linger over security

    'A gift from Egypt to the rest of the world'

    VIPs gather for opening of second Suez Canal - but is it really needed?
    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Jeremy Corbyn dresses abysmally. That's a great thing because it's genuine

    Fashion editor, Alexander Fury, applauds a man who clearly has more important things on his mind
    The male menopause and intimations of mortality

    Aches, pains and an inkling of mortality

    So the male menopause is real, they say, but what would the Victorians, 'old' at 30, think of that, asks DJ Taylor
    Man Booker Prize 2015: Anna Smaill - How can I possibly be on the list with these writers I have idolised?

    'How can I possibly be on the list with these writers I have idolised?'

    Man Booker Prize nominee Anna Smaill on the rise of Kiwi lit
    Bettany Hughes interview: The historian on how Socrates would have solved Greece's problems

    Bettany Hughes interview

    The historian on how Socrates would have solved Greece's problems
    Art of the state: Pyongyang propaganda posters to be exhibited in China

    Art of the state

    Pyongyang propaganda posters to be exhibited in China
    Mildreds and Vanilla Black have given vegetarian food a makeover in new cookbooks

    Vegetarian food gets a makeover

    Long-time vegetarian Holly Williams tries to recreate some of the inventive recipes in Mildreds and Vanilla Black's new cookbooks