‘Anonymous’ search engine DuckDuckGo has announced record usage numbers after the PRISM scandal has spurred public distrust of internet companies tracking individuals' data.
Although not truly anonymous, DuckDuckGo aggressively filters spam site like content farms (sites designed to make money from advertising revenue), doesn’t track users’ searches, and doesn’t create a “filter bubble” for each individual (that is, it doesn’t alter search results to reflect what a user might prefer to see).
A tweet from the company tracking the number of searches per day said: “It took 1445 days to get 1M searches, 483 days to get 2M searches, and then just 8 days to pass 3M searches.”
The essential difference between Google and DuckDuckGo is that for the latter each search request is a separate event – it could still be tracked by someone who had already infiltrated your computer, but it won’t aggregate the data of your searches to create a profile, like Google does.
"We always knew people didn't want to be tracked,” said DuckDuckGo CEO Gabriel Weinberg to CNBC on Tuesday, “but what hadn't happened was reporting on the private alternatives and so it's no surprise that people are making a choice to switch to things that that will give them great results and also have real privacy."
However, despite cracking 3 million searches per day, the number is still tiny compared to Google, which handles 5,134 million searches in the same time period.
DuckDuckGo does however, follow this up by saying “[but] in our case, we don’t expect any, because there is nothing useful to give them since we don’t collect any personal information.”