Videogame fans sidestepping real-world shops: NPD

US videogame fans are spending billions of dollars on digital content and play without setting foot in real-world retail shops, according to figures released on Friday by NPD Group.

An estimated 2.6 billion dollars to 2.9 billion dollars was spent in the first half of this year on game content or play in "non-traditional" venues including smartphones and online social networks.

A first-ever "Total Consumer Spend" report by NPD factored in sales of videogame software downloaded online as well as mobile phone applications, game rentals, subscriptions, and used titles.

Industry tracker NPD is striving to adapt to an evolving videogame market being shaped by hot trends such as "social play" at Facebook or other online communities and games sold as downloads instead of packaged goods.

Real-world stores still account for the majority of videogame industry sales, but expanding the research allows a "more comprehensive measure of a dynamic and rapidly changing games industry," said NPD analyst Anita Frazier.

Approximately 3.7 billion dollars was spent in US stores on software for games played on videogame consoles or personal computers in the first half of the year, according to NPD.

Figures released on Thursday by NPD showed that revenue from videogame hardware and titles at stores tallied 1.22 billion dollars, eight percent less than the 1.32 billion dollars taken in during the same month last year.

"While industry sales of new physical retail sales show a decline versus year ago, it's important to remember that there is a growing volume of content being sold digitally," Frazier said.

Sales of videogame consoles totaled 383 million dollars, a 19 percent drop from the 472 million dollars logged in September of last year, according to NPD.

The one area in which sales rose was videogame accessories.

Sony's freshly-released Move motion-sensing controllers for PlayStation 3 (PS3) consoles credited for helping drive accessories sales of 180 million dollars, a 13 percent increase from the same month in 2009.

Points cards that can be used for buying digital content at Xbox 360 Live and PS3 online game play networks were the most popular accessories, in that order, according to NPD.

"The success of these items at retail, points to the growing importance of sales via digital distribution," Frazier said.

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
News
Ian Thorpe had Rio 2016 in his sights
people
Arts and Entertainment
Original Netflix series such as Orange Is The New Black are to benefit from a 'substantial' increase in investment
TVHoax announcement had caused outrage
Life and Style
Swimsuit, £245, by Agent Provocateur
fashion

Diving in at the deep end is no excuse for shirking the style stakes

News
One Direction star Harry Styles who says he has no plans to follow his pal Cara Delevingne down the catwalk.
peopleManagement confirms rumours singer is going it alone are false
Voices
Mrs Brown's Boy: D'Movie has been a huge commercial success
voicesWhen it comes to national stereotyping, the Irish know it can pay to play up to outsiders' expectations, says DJ Taylor
Arts and Entertainment
Curtain calls: Madani Younis
theatreMadani Younis wants the neighbourhood to follow his work as closely as his audiences do
Arts and Entertainment
'Deep Breath' is Peter Capaldi's first full-length adventure as the twelfth Doctor
TVFirst episode of new series has ended up on the internet
Life and Style
Douglas McMaster says the food industry is ‘traumatised’
food + drinkSilo in Brighton will have just six staple dishes on the menu every day, including one meat option, one fish, one vegan, and one 'wild card'
Sport
Mario Balotelli, Divock Origi, Loic Remy, Wilfried Bony and Karim Benzema
transfersBony, Benzema and the other transfer targets
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    C# R&D .NET Developer-Algorithms, WCF, WPF, Agile, ASP.NET,MVC

    £50000 - £67000 per annum + Benefits + Bonus: Harrington Starr: C# R&D .NE...

    C# Developer (Web, HTML5, CSS3, ASP.NET, JS, Visual Studios)

    £40000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...

    C# Developer (ASP.NET, F#, SQL, MVC, Bootstrap, JavaScript)

    £55000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# Developer (...

    C# Payment Developer (Swift, FOX, Vigil, .NET, SQL)

    £55000 - £65000 per annum + Benefits + Bonus: Harrington Starr: C# Payment Dev...

    Day In a Page

    Iraq crisis: How Saudi Arabia helped Isis take over the north of the country

    How Saudi Arabia helped Isis take over northern Iraq

    A speech by an ex-MI6 boss hints at a plan going back over a decade. In some areas, being Shia is akin to being a Jew in Nazi Germany, says Patrick Cockburn
    The evolution of Andy Serkis: First Gollum, then King Kong - now the actor is swinging through the trees in Dawn of the Planet of the Apes

    The evolution of Andy Serkis

    First Gollum, then King Kong - now the actor is swinging through the trees in Dawn of the Planet of the Apes
    You thought 'Benefits Street' was controversial: Follow-up documentary 'Immigrant Street' has got locals worried

    You thought 'Benefits Street' was controversial...

    Follow-up documentary 'Immigrant Street' has got locals worried
    Refugee children from Central America let down by Washington's high ideals

    Refugee children let down by Washington's high ideals

    Democrats and Republicans refuse to set aside their differences to cope with the influx of desperate Central Americas, says Rupert Cornwell
    Children's books are too white, says Laureate

    Children's books are too white, says Laureate

    Malorie Blackman appeals for a better ethnic mix of authors and characters and the illustrator Quentin Blake comes to the rescue
    Blackest is the new black: Scientists have developed a material so dark that you can't see it...

    Blackest is the new black

    Scientists have developed a material so dark that you can't see it...
    Matthew Barzun: America's diplomatic dude

    Matthew Barzun: America's diplomatic dude

    The US Ambassador to London holds 'jeans and beer' gigs at his official residence – it's all part of the job, he tells Chris Green
    Meet the Quantified Selfers: From heart rates to happiness, there is little this fast-growing, self-tracking community won't monitor

    Meet the 'Quantified Selfers'

    From heart rates to happiness, there is little this fast-growing, self-tracking community won't monitor
    Madani Younis: Five-star reviews are just the opening act for British theatre's first non-white artistic director

    Five-star reviews are just the opening act for British theatre's first non-white artistic director

    Madani Younis wants the neighbourhood to follow his work as closely as his audiences do
    Mrs Brown and her boys: are they having a laugh?

    Mrs Brown and her boys: are they having a laugh?

    When it comes to national stereotyping, the Irish – among others – know it can pay to play up to outsiders' expectations, says DJ Taylor
    Gavin Maxwell's bitter legacy: Was the otter man the wildlife champion he appeared to be?

    Otter man Gavin Maxwell's bitter legacy

    The aristocrat's eccentric devotion to his pets inspired a generation. But our greatest living nature writer believes his legacy has been quite toxic
    Joanna Rowsell: The World Champion cyclist on breaking her collarbone, shattering her teeth - and dealing with alopecia

    Joanna Rowsell: 'I wear my wig to look normal'

    The World Champion cyclist on breaking her collarbone, shattering her teeth - and dealing with alopecia
    Bill Granger recipes: Our chef gives raw ingredients a lift with his quick marinades

    Bill Granger's quick and delicious marinades

    Our chef's marinades are great for weekend barbecuing, but are also a delicious way of injecting flavour into, and breaking the monotony of, weekday meals
    Germany vs Argentina World Cup 2014 preview: Why Brazilians don't love their neighbours Argentina any more

    Anyone but Argentina – why Brazilians don’t love their neighbours any more

    The hosts will be supporting Germany in today's World Cup final, reports Alex Bellos
    The Open 2014: Time again to ask that major question - can Lee Westwood win at last?

    The Open 2014

    Time again to ask that major question - can Lee Westwood win at last?