Ten titles are up for the British Academy's Game Award 2010, with Call of Duty: Black Ops, FIFA 11, Super Mario Galaxy 2 and Limbo among those vying for the public vote before the ballot closes on March 14, 2011.
The remaining six are Dance Central, FIFA 11, Heavy Rain, Mass Effect 2, Need for Speed: Hot Pursuit and Red Dead Redemption.
Black Ops' predecessors, Modern Warfare and Modern Warfare 2, won the category's 2008 and 2009 equivalents.
However, Call of Duty's latest iteration didn't do so well following industry professionals' votes at the Interactive Achievement Awards on February 11, where Mass Effect 2 beat it to the overall Game of the Year award and Red Dead Redemption took Action Game of the Year.
At the 2010 Game Developers' Choice Awards, Call of Duty: Modern Warfare 2 lost out to eventual Game of the Year winner Uncharted 2 in the Technology and Visual Arts categories. This time around, Black Ops will be up against Red Dead, Mass Effect 2, Assassin's Creed Brotherhood, and Limbo.
That the British Academy's Game Award is a people's choice, and Black Ops has pulled in a total $1 billion worth of sales after a record-breaking $650 million opening week, means that Black Ops may yet continue Call of Duty's winning trend at British Academy's March 16 ceremony.
Voting takes place at http://www.baftagameaward.com.