Yahoo CEO Marissa Mayer rumoured to be interested in popular photo-sharing site Imgur

The site has more than 100 million users and would increase Yahoo's already substantial portfolio of social sites with young user bases

Yahoo CEO Marissa Mayer is reportedly investigating another major acquisition in the form of image-sharing site Imgur, and reportedly began “serious talks” with the site earlier this year.

Business Insider cite a source “with first-hand knowledge” of the situation, though a recent uptick in publicity for Imgur and the site’s own qualities suggest that there may be some credence to the rumours.

Imgur was created in 2009 by Ohio University student Alan Schaaf. Schaff declared that the site was “a gift” to the users of Reddit, a popular content sharing site where users upvote and downvote submitted content.

Since then Imgur has grown massively and is now larger than Reddit. It passed the 100 million user mark in September (Reddit has roughly 85 million) and has implemented its own internal voting system to bring popular content to the fore.

Yahoo’s interest in the company would follow on from the company’s recent acquisition spree spearheaded by CEO Marissa Mayer. The former Google-executive moved to Yahoo in July 2012 and has since overseen the purchase of 23 companies between October 2012 and October 2013.

The largest of these was US-based micro-blogging platform Tumblr, which Yahoo paid $1.1bn for in May this year.

The similarities between Tumblr and Imgur strengthen the idea of a possible acquisition for the image sharing site, with both companies offering users an extremely simplified platform for sharing content whilst building up a social network of younger users. The only questions are: how much is Mayer offering and are Imgur eager to cash in.

A screenshot of the Imgur site showing a 3D printed statuette of a Shiba Inu, star of the Doge meme.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

ES Rentals

    iJobs Job Widget
    iJobs Gadgets & Tech

    Recruitment Genius: Infrastructure / Development Support

    £20000 - £30000 per annum: Recruitment Genius: Fantastic opportunity to join a...

    Ashdown Group: SQL Developer - Oxfordshire - £40,000

    £35000 - £40000 per annum + Benefits: Ashdown Group: BI Developer (Business In...

    Guru Careers: Mac Operator / Artworker

    £Negotiable (DOE): Guru Careers: We are seeking a Mac Operator / Artworker to ...

    Guru Careers: Digital Content Designer / Web Designer

    £Negotiable (DOE): Guru Careers: We are seeking a Digital Content Designer / W...

    Day In a Page

    Greece elections: In times like these, the EU has far more dangerous adversaries than Syriza

    Greece elections

    In times like these, the EU has far more dangerous adversaries than Syriza, says Patrick Cockburn
    Holocaust Memorial Day: Nazi victims remembered as spectre of prejudice reappears

    Holocaust Memorial Day

    Nazi victims remembered as spectre of prejudice reappears over Europe
    Fortitude and the Arctic attraction: Our fascination with the last great wilderness

    Magnetic north

    The Arctic has always exerted a pull, from Greek myth to new thriller Fortitude. Gerard Gilbert considers what's behind our fascination with the last great wilderness
    Homeless Veterans appeal: Homeless in Wales can find inspiration from Daniel’s story

    Homeless Veterans appeal

    Homeless in Wales can find inspiration from Daniel’s story
    Front National family feud? Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks

    Front National family feud?

    Marine Le Pen and her relatives clash over French far-right party's response to Paris terror attacks
    Pot of gold: tasting the world’s most expensive tea

    Pot of gold

    Tasting the world’s most expensive tea
    10 best wildlife-watching experiences: From hen harriers to porpoises

    From hen harriers to porpoises: 10 best wildlife-watching experiences

    While many of Britain's birds have flown south for the winter, it's still a great time to get outside for a spot of twitching
    Nick Easter: 'I don’t want just to hold tackle bags, I want to be out there'

    'I don’t want just to hold tackle bags, I want to be out there'

    Nick Easter targeting World Cup place after England recall
    DSK, Dodo the Pimp, and the Carlton Hotel

    The inside track on France's trial of the year

    Dominique Strauss-Kahn, Dodo the Pimp, and the Carlton Hotel:
    As provocative now as they ever were

    Sarah Kane season

    Why her plays are as provocative now as when they were written
    Murder of Japanese hostage has grim echoes of a killing in Iraq 11 years ago

    Murder of Japanese hostage has grim echoes of another killing

    Japanese mood was against what was seen as irresponsible trips to a vicious war zone
    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore