Young mobile gamers play while older mobile gamers pay
Friday 09 September 2011
Mobile users in the 18-24 age bracket are spending the most time playing freemium games but it's their 25-34-year-old counterparts who spend the most on in-game purchases.
Generation X, those aged between 25 and 34 years old, account for 49 percent of all dollars spent within freemium games (games that are free to download but encourage players to make in-app purchases to access extra game features or levels), according to a new study conducted by application analytics company Flurry.
"Broadly, we observe that heavy users of freemium games are younger, while spenders in freemium games are older," said Flurry. "The half that uses these games most, 13-24 year olds (55% of time spent), deliver only 21% of the revenue. And the half that spends heavily, 25-34 year olds (49% of money spent), represent just 29% of usage. We believe much of this has to do with play patterns, disposable income and relative available time."
A second study by Flurry Analytics, published in July, found the average spend per in-game transaction in the US is $14.
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