Games psychologists play
How to write a best-selling self-help book
Saturday 28 June 1997
The words were then shown to 42 female and 50 male psychology students, who were asked to rate each word according to its relevance to psychological self-help. The results showed that higher ratings were given to words that appeared more frequently in the best-sellers. Here are the top 15 words, for men and women:
1. self 1. self
2. communication 2. attitude
3. attitude 3. life
4. life 4. communication
5. understand 5. family
6. talking 6. talking
7. problems 7. problems
8. family 8. love
9. expectations 9. understand
10. friends 10. behaviour
11. emotional 11. people
12. feel 12. emotional
13. relationship 13. responsibility
14. love 14. control
15. parents 15. sense
While the two lists have 10 words in common, it is interesting to note that women yearn for better expectations of a feeling relationship with parents and friends, while men would rather relate to people through a sense of control and responsibility in their behaviour.
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