Google home trends: Pillow pets, Vogica, Garden Ridge

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Cuddly toys that also function as pillows, a French home design store and horticultural supplier Garden Ridge were amongst this week's Google Insights Trends in the category of Home & Garden.


French home design site Vogica was among the top Google home and garden trends this week. The site, in French only, offers a number of high-end design solutions for kitchens and bathrooms. Vogica home designs are available to buy in stores throughout France.

Home decorating and retail store Garden Ridge sells a large variety of horticultural and patio supplies. The US based garden chain is currently offering reductions of up to 50% on its Christmas trees, probably accounting for its presence in the top ten Google home trends.

Described by the company as "combining the security of a stuffed animal with the functionality of a pillow," Pillow Pets, this week's eighth most popular search term, are available to buy online either through the company website or at There are over twenty different styles of Pillow Pets including a dolphin, a cat and even a triceratops, retailing for around $24.99.

Polish furniture store Agata Meble and American department store JCPenney were also among this week's top ten as was Chinese term ???? (flowers blossoming) and Japanese term ??? (marine species).

Airport arrests also feature in this week's Google home trends: the term "saffron" refers to the arrest of a man at Indian customs who had tried to avoid paying duty on the popular spice, and "Meg McLain" refers to a woman who was allegedly maltreated  at the hands of American airport security.  

The search terms with the most significant growth worldwide in the last seven days as measured by Google Insights under the category Home & Garden, recorded on November 12 at 9:00 AM GMT are:

1.       meg mclain (breakout*)
2.       ??? (Keya Xin) (breakout*)
3.       ??? (marine species) (breakout*)
4.       vogica (+300%)
5.       ???? (flowers blossoming) (+150%)
6.       saffron (+90%)
7.       garden ridge (+60%)
8.       pillow pets (+60%)
9.       agata meble (+40%)
10.     jcpenney (+40%)

*Breakout defines a search term that has experienced a change in growth greater than 5,000 percent.