Google Insights index: price cuts boost popularity of HP's tablet

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Indy Lifestyle Online

Hewlett Packard made three successive price cuts to the Touchpad within a week, causing US consumers to search the internet for the bargain tablet. Similar discounts from Dyson also led to searches for the DC24 vacuum cleaner. 

 

Hewlett Packard (HP) launched the HP TouchPad WebOS tablet in early July throughout the USA, Canada, the UK, France and Germany for an introductory retail price of $499 for the 16GB version and $599 for the 32GB version.

Following its launch, the HP TouchPad received what pcworld.com called a "cold reception," and it was most likely this reception that caused HP to begin offering the tablet at discounted rates on a series of retail sites. Discounts began at $50 and eventually increased to $120 on August 5 on daily deal site Woot.

These discounts caused US consumers to search online for the tablet. Data from Google Insights shows that over the seven days prior to August 10 "HP TouchPad" was the term, in the category Products, with the largest increase in searches over the past seven days. The data also shows that 100 percent of these searches originated in the USA and the majority were related to the deal.  

According to HP's Facebook page these discounts are now no longer available, having ended on Sunday August 7.

The search term with the second largest increase in growth over the past seven days was vacuum cleaner "Dyson DC24," which is currently being offered at discounted rates by Amazon.co.uk, Argos and Dixons - those deals were highlighted by consumer magazine Which?.

The search terms with the most significant growth worldwide in the last seven days, in the category Products as  measured by Google Insights, recorded on August 10 were: 

1.    hp touchpad (+250%)
2.    dyson dc24 (+200%)
3.    the help (+200%) movie due for release August 10
4.    probiotics (+80%)
5.    g shock watches (+40%) 

 

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