Google Insights Products index: 'Driver,' 'Modern Warfare 3' hot this week

The release of
Driver: San Francisco on September 6 and a sneak preview of
Modern Warfare 3 have pushed the two action-packed video games into the top Product-related search terms over the past week.  

Driver: San Francisco was released on Xbox, PlayStation and Wii on September 6, while the PC version is slated to arrive September 27. The game, developed by Ubisoft Reflections, is the fourth installment in the successful car-centric Driver series which follows the adventures of Tanner - a former racing driver turned undercover cop as he comes to grips with America's underworld.  

The story in Driver: San Francisco differs somewhat from the previous installments in that Tanner, who is now in a vegetative state, uses his newfound physic abilities to take control of the body of any person driving a car rather than simply ‘car jacking' the vehicle; JoyStiq described it as "the best Driver game there's ever been."

Data from Google Insights shows that over the seven days prior to September 7, searches for "Driver San Francisco" in the category Products increased by 250 percent.

Also experiencing a large increase in searches over the past seven days was the latest installment in the Call of Duty series - Modern Warfare 3'.

Players of the first person shooter, the eighth Call of Duty installment, assume the role of various members of elite-counter terrorist task forces around the world as they battle shady members of the ‘Russian Federation'.

The 110% increase in searches for "Modern Warfare 3" can be attributed to a recent fan event in Los Angeles last Friday and Saturday where publishers Infinity War / Sledgehammer Games confirmed details relating to the premium subscription service and released new multiplayer game play trailers.

Premium subscribers of the game's multiplayer mode will be able to enter competitions, take part in clan-specific tournaments, unlock new in-game benefits, and have eight times more HD video upload capacity than other members as well as a host of other benefits.

Driver San Francisco is available to buy on Amazon.com for around $60; Modern Warfare 3 can be pre-ordered via callofduty.com for around $60 for the standard edition. 

 

The search terms with the most significant growth worldwide in the last seven days, in the category Products as  measured by Google Insights, recorded on September 7 were:

1.       where children sleep (Breakout*)  - (large format photography book on children of the world by James Mollison) 
2.       driver san francisco (+250%)
3.       modern warfare 3 (+110%)
4.       sodastream (+110%)
5.       nokia 5230 (+60%)
6.       halloween costumes (+40%)
7.       ugg boots (+40%) 

*'Breakout' refers to a term with an increase in growth greater than 5,000 percent. 

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