Britain to screen first TV ads for abortion services

Britain will air its first TV advert for abortion services next week, a sexual health company said Thursday, sparking a furious response from pro-life groups.

Marie Stopes International, which runs clinics across the country, said the ads for advice on unplanned pregnancy and abortion would provide much-needed information on where to turn for help.

The campaign, which airs for the first time Monday on Channel 4 television and runs until the end of June, asks viewers "Are you late?" in reference to a woman who has missed her period.

It directs those facing an unplanned pregnancy to Marie Stopes International's telephone helpline.

"Last year alone we received 350,000 calls to our 24-hour helpline," said company chief executive Dana Hovig.

"Clearly there are hundreds of thousands of women who want and need sexual health information and advice and access to services."

The plans drew sharp criticism from pro-life groups.

"I can only express utter disbelief that this is being allowed," said Michaela Aston, a spokeswoman for charity Life.

"To allow abortion providers to advertise on TV, as though they were no different from car companies or detergent manufacturers, is grotesque."

But Darinka Aleksic, campaign coordinator for Abortion Rights, told the Guardian newspaper the ads were an "important breakthrough in the support services on offer to women."

In 2008, more than 195,000 abortions were performed on women in England and Wales and 91 percent were paid for by the state-funded National Health Service.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Ashdown Group: Marketing & Sales Manager

    £40000 per annum: Ashdown Group: A reputable organisation within the leisure i...

    Tradewind Recruitment: Science Teacher

    £90 - £140 per day: Tradewind Recruitment: I am currently working in partnersh...

    Recruitment Genius: Doctors - Dubai - High "Tax Free" Earnings

    £96000 - £200000 per annum: Recruitment Genius: Looking for a better earning p...

    Recruitment Genius: PHP Developer

    £32000 - £36000 per annum: Recruitment Genius: A rapidly expanding company in ...

    Day In a Page

    Isis hostage crisis: The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power

    Isis hostage crisis

    The prisoner swap has only one purpose for the militants - recognition its Islamic State exists and that foreign nations acknowledge its power, says Robert Fisk
    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Homeless Veterans appeal: ‘If you’re hard on the world you are hard on yourself’

    Maverick artist Grayson Perry backs our campaign
    Missing salvage expert who found $50m of sunken treasure before disappearing, tracked down at last

    The runaway buccaneers and the ship full of gold

    Salvage expert Tommy Thompson found sunken treasure worth millions. Then he vanished... until now
    Assisted Dying Bill: I want to be able to decide about my own death - I want to have control of my life

    Assisted Dying Bill: 'I want control of my life'

    This week the Assisted Dying Bill is debated in the Lords. Virginia Ironside, who has already made plans for her own self-deliverance, argues that it's time we allowed people a humane, compassionate death
    Move over, kale - cabbage is the new rising star

    Cabbage is king again

    Sophie Morris banishes thoughts of soggy school dinners and turns over a new leaf
    11 best winter skin treats

    Give your moisturiser a helping hand: 11 best winter skin treats

    Get an extra boost of nourishment from one of these hard-working products
    Isis hostage crisis: Militant group stands strong as its numerous enemies fail to find a common plan to defeat it

    Isis stands strong as its numerous enemies fail to find a common plan to defeat it

    The jihadis are being squeezed militarily and economically, but there is no sign of an implosion, says Patrick Cockburn
    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action

    Virtual reality: Seeing is believing

    Virtual reality thrusts viewers into the frontline of global events - and puts film-goers at the heart of the action
    Homeless Veterans appeal: MP says Coalition ‘not doing enough’

    Homeless Veterans appeal

    MP says Coalition ‘not doing enough’ to help
    Larry David, Steve Coogan and other comedians share stories of depression in new documentary

    Comedians share stories of depression

    The director of the new documentary, Kevin Pollak, tells Jessica Barrett how he got them to talk
    Has The Archers lost the plot with it's spicy storylines?

    Has The Archers lost the plot?

    A growing number of listeners are voicing their discontent over the rural soap's spicy storylines; so loudly that even the BBC's director-general seems worried, says Simon Kelner
    English Heritage adds 14 post-war office buildings to its protected lists

    14 office buildings added to protected lists

    Christopher Beanland explores the underrated appeal of these palaces of pen-pushing
    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Human skull discovery in Israel proves humans lived side-by-side with Neanderthals

    Scientists unearthed the cranial fragments from Manot Cave in West Galilee
    World War Z author Max Brooks honours WW1's Harlem Hellfighters in new graphic novel

    Max Brooks honours Harlem Hellfighters

    The author talks about race, legacy and his Will Smith film option to Tim Walker
    Why the league system no longer measures up

    League system no longer measures up

    Jon Coles, former head of standards at the Department of Education, used to be in charge of school performance rankings. He explains how he would reform the system