The British press is reigniting the baby food diet debate following reports that sales of wet baby food experienced a significant leap recently.
Last year, it was reported that some of Hollywood's most beautiful, svelte stars like Jennifer Aniston, Reese Witherspoon, Cheryl Cole and Lady Gaga kept their figures trim by consuming pots of baby food.
Despite the storm of controversy that followed and nods of disapproval by nutritionists, women looking for quick fixes in advance of bikini season are being cited for the astonishing spike in baby food sales at Ocado, an upmarket online grocery store.
A slew of British media have jumped on the story almost as fast as British women have jumped on Gaga's 'goo diet.'
Ocada credits their unusual sales hike to the singer, who reportedly tucked into jars of the stuff to keep slim. Since the news, the online grocer says that orders for Heinz Mum's Own Creamed Porridge leapt by 100 percent, while pasta and spaghetti Bolognese purees are up 87 percent, reports The Daily Mirror.
Overall sales of wet baby food are also up 20 percent over the same two-week period last year, Ocado says.
The diet was reportedly invented by Tracy Anderson, personal trainer to Madonna and Gwyneth Paltrow.
It was also widely reported that Jennifer Aniston lost seven pounds (3 kg) in one week by eating 14 pots a day and a dinner that consisted of fish and steamed vegetables.
The diet is frowned upon by nutritionists who say it's unrealistic and does not deliver enough fiber or nutrients like calcium for adults.