The rise and rise of male vanity

The male Botox generation is turning to treatments that were once the province of women. But how sexy is it?

Vanity, thy name has changed to Man, it seems. Increasingly, men are giving women a run for their money when it comes to spending on looking good, with latest figures revealing that record numbers are opting for a shot of Botox to keep the wrinkles at bay. The new figures showed a 30 per cent increase in men choosing the treatment.

Plastic surgery clinics are reporting a surge in business from men seeking a helping hand to stave off the ageing process. And men aren't just interested in looking younger, but also thinner and more polished.

Inspired by sportsmen such as the Arsenal midfielder Cesc Fabregas, the number of men having laser hair removal has almost doubled in the past 12 months at one national cosmetic surgery chain.

Devotees of Botox include Pop Idol's Simon Cowell, Baywatch's David Hasselhoff and Sylvester "Rocky" Stallone; while John Schneider, The Dukes of Hazzard star, has admitted to having liposuction.

Liz Dale, director of the Harley Medical Group, where Fabregas spent 3,000 getting his chest and leg hair zapped, said: "Men are no longer embarrassed about having treatment done. They see film stars and think, 'Why can't I look like them?'"

One Botox advocate is John, a 41-year-old housing officer who works for local government. He said: "The frown lines on my forehead have now been refined, and I certainly intend to continue with whatever treatments there are available to keep me looking good."

A recent Mintel report revealed that the number of men who would consider plastic surgery is catching up with their female counterparts, at 9 per cent compared with 23 per cent. As with most body-conscious trends, the UK is taking its lead from the US, where new figures out last week from the American Society for Aesthetic Plastic Surgery showed that more than 1.1 million men had plastic surgery in 2006, up 8 per cent since 2000. The figures also showed that more than 400 men had "pectoral implants", twice as many as the previous year.

Charlotte Hynes, an aesthetician at London Plastic Surgery Associates, said: "Men are much more conscious of the ageing process. They are keen to compete with their younger counterparts in the workplace by not looking old." The cosmetic surgery practice said that the number of men demanding aesthetic assistance has jumped by almost a third in the past year.

The Botox boom followed an explosion of interest in men's grooming products, which now make up a 800m-a-year market. Boots is among those retailers capitalising on this trend by launching a new range of its No 7 skincare line designed specially for men. This includes its cult anti-ageing product, Protect & Perfect Beauty Serum, which has been repackaged to appeal to men.

Fiona Lakin, marketing manager at Boots, said sales of men's skincare products were growing faster than the rest of the chain's products. "Huge growth is coming from intensive moisturisers, eye creams and, recently, self-tanning moisturisers," she added.

Dylan Jones, editor of GQ, said: "The men's grooming industry is still in its infancy but it will be huge." The UK male skincare market is worth 46m and growing annually at 13 per cent. Companies are dreaming up new products to take a cut of the market. The shaver maker Remington has just launched a new "performance body hair trimmer" for men who want to shave their chests without splashing out thousands of pounds on laser hair removal. Kamal Grewall, Remington's marketing manger, said it was mainly men aged 20 to 40 who are "much more interested in personal grooming".

Not all women approve of the crop of new men, who have been immortalised on a television show on Sky, Vain Men, which shows how the popularity of waxing, manicuring and cosmetic surgery has resulted in body fascism among men.

Lisa Smosarski, editor of the celebrity weekly More magazine, said: "When it comes to grooming, there is one simple rule: men should be men. That means hair that's allowed to go bald or grey with dignity, a face that creases when it smiles, and a healthy lack of interest in anything containing a pentapeptide or antioxidant. It's impossible to find any positive outcomes of excessive male grooming."

Celebrity vanity...

David Hasselhoff The 'Baywatch' star is proud of his Botox, saying 'Everyone has had it. It takes out the frown'

John Schneider 'Dukes of Hazzard' star had liposuction, frustrated that after '1,000 sit-ups, nothing was happening'

Cesc Fabregas Arsenal's midfielder caused a stir when he stripped off to reveal a smooth chest after laser treatment

Tom Cruise His nose has slimmed down since 'Top Gun'. Also believed to have had cosmetic dentistry

Kenny Rogers The country singer has that permanently surprised look after a facelift and a browlift

Matthew McConaughey Halted dramatically receding hairline, regaining a full head of hair two years ago. Surely a transplant

Clint Eastwood The actor-turned-director is believed to have resorted to blepharoplasty, or upper eyelid surgery

Simon Cowell He may have sworn blind that he has not had pectoral implants, but he's a committed Botox fan

Further viewing: The show 'Vain Men' can be seen on Sky Travel tomorrow at 3.30pm

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Arts and Entertainment
music

News
Russell Brand at an anti-austerity march in June
peopleActor and comedian says 'there's no point doing it if you're not'
Arts and Entertainment
Banksy's 'The Girl with the Pierced Eardrum' in Bristol
art'Girl with the Pierced Eardrum' followed hoax reports artist had been arrested and unveiled
News
i100
Voices
Oscar Pistorius is led out of court in Pretoria. Pistorius received a five-year prison sentence for culpable homicide by judge Thokozile Masipais for the killing of his girlfriend Reeva Steenkamp
voicesThokozile Masipa simply had no choice but to jail the athlete
Arts and Entertainment
Sister Cristina Scuccia sings 'Like a Virgin' in Venice
music

Like Madonna, Sister Cristina Scuccia's video is also set in Venice

Arts and Entertainment
James Blunt's debut album Back to Bedlam shot him to fame in 2004
music

Singer says the track was 'force-fed down people's throats'

Life and Style
The Tinder app has around 10 million users worldwide

techThe original free dating app will remain the same, developers say

News
news

Endangered species spotted in a creek in the Qinling mountains

News
peopleJust weeks after he created dress for Alamuddin-Clooney wedding
Life and Style
A street vendor in Mexico City sells Dorilocos, which are topped with carrot, jimaca, cucumber, peanuts, pork rinds, spices and hot sauce
food + drink

Trend which requires crisps, a fork and a strong stomach is sweeping Mexico's streets

Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    IT Security Advisor – Permanent – Surrey - £60k-£70k

    £60000 - £70000 Per Annum plus excellent benefits: Clearwater People Solutions...

    MI Analyst – Permanent – West Sussex – £25k-£35k

    £25000 - £35000 Per Annum plus excellent benefits: Clearwater People Solutions...

    English Teacher

    £100 - £160 per day + Mileage and Expenses: Randstad Education Leeds: Temporar...

    KS1 Supply Teacher

    £80 - £110 per day: Randstad Education Bristol: We are currently recruiting fo...

    Day In a Page

    Two super-sized ships have cruised into British waters, but how big can these behemoths get?

    Super-sized ships: How big can they get?

    Two of the largest vessels in the world cruised into UK waters last week
    British doctors on brink of 'cure' for paralysis with spinal cord treatment

    British doctors on brink of cure for paralysis

    Sufferers can now be offered the possibility of cure thanks to a revolutionary implant of regenerative cells
    Let's talk about loss

    We need to talk about loss

    Secrecy and silence surround stillbirth
    Will there be an all-female mission to Mars?

    Will there be an all-female mission to Mars?

    Women may be better suited to space travel than men are
    Oscar Pistorius sentencing: The athlete's wealth and notoriety have provoked a long overdue debate on South African prisons

    'They poured water on, then electrified me...'

    If Oscar Pistorius is sent to jail, his experience will not be that of other inmates
    James Wharton: The former Guard now fighting discrimination against gay soldiers

    The former Guard now fighting discrimination against gay soldiers

    Life after the Army has brought new battles for the LGBT activist James Wharton
    Ebola in the US: Panic over the virus threatens to infect President Obama's midterms

    Panic over Ebola threatens to infect the midterms

    Just one person has died, yet November's elections may be affected by what Republicans call 'Obama's Katrina', says Rupert Cornwell
    Premier League coaches join the RSC to swap the tricks of their trades

    Darling, you were fabulous! But offside...

    Premier League coaches are joining the RSC to learn acting skills, and in turn they will teach its actors to play football. Nick Clark finds out why
    How to dress with authority: Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear

    How to dress with authority

    Kirsty Wark and Camila Batmanghelidjh discuss the changing role of fashion in women's workwear
    New book on Joy Division's Ian Curtis sheds new light on the life of the late singer

    New book on Ian Curtis sheds fresh light on the life of the late singer

    'Joy Division were making art... Ian was for real' says author Jon Savage
    Sean Harris: A rare interview with British acting's secret weapon

    Sean Harris: A rare interview with British acting's secret weapon

    The Bafta-winner talks Hollywood, being branded a psycho, and how Barbra Streisand is his true inspiration
    Tim Minchin, interview: The musician, comedian and world's favourite ginger is on scorching form

    Tim Minchin interview

    For a no-holds-barred comedian who is scathing about woolly thinking and oppressive religiosity, he is surprisingly gentle in person
    Boris Johnson's boozing won't win the puritan vote

    Boris's boozing won't win the puritan vote

    Many of us Brits still disapprove of conspicuous consumption – it's the way we were raised, says DJ Taylor
    Ash frontman Tim Wheeler reveals how he came to terms with his father's dementia

    Tim Wheeler: Alzheimer's, memories and my dad

    Wheeler's dad suffered from Alzheimer's for three years. When he died, there was only one way the Ash frontman knew how to respond: with a heartfelt solo album