February is National Children's Oral Health Month in the United States and April is International Oral Health Month. These campaign gives parents one more reason to talk about the importance of good oral health habits.
Colgate, the world's leading toothpaste manufacturer, and Y&R Thailand, an advertising agency, created an oral health promotion and awareness campaign to capture the hearts of children.
It is one thing to remind your children day in and day out that they need to brush twice a day but Y&R cleverly sends the message home by shaping the stick of a lollipop and ice cream bar into a toothbrush - on one side it says in Thai, "Don't forget Colgate" and the other in English.
Various national dental associations tout the importance of brushing for two minutes a day and in case your children need one more reason to use an iPhone - there are applications to help time their brushing: Toothbrush Timer (free) and ToothBrush Timer for kids ($.99).