Cosmetic surgery boosted as more men go for 'moob jobs'

Body-image problems and low self-esteem fuel 44 per cent rise in male breast-reduction surgery

A dramatic increase in the number of men having breast alterations helped to fuel a big rise in cosmetic surgery last year, with more than 34,100 procedures performed in Britain – three times the number just five years ago.

Male breast reduction, up by 44 per cent, outstripped the rises in overall breast augmentation and tummy tucks – both up by 30 per cent on the previous year. And male eyebrow lifts increased by 60 per cent, according to figures to be published tomorrow in the latest annual audit by the British Association of Aesthetic Plastic Surgeons (Baaps).

A combination of pressures have driven increasing numbers of British men to submit to the surgeon's scalpel. Media images promoting healthy men at their physical peak are blamed; as is the desire for men to keep up with youthful partners or compete with younger rivals at work.

Rajiv Grover, a consultant plastic surgeon and Baaps secretary responsible for the UK audit of cosmetic surgery, described the rise in breast reductions and brow lifts as "dramatic".

Male breast reduction, known as gynaecomastia or a "moob job", has replaced the facelift as one of the top five procedures for men. Liposuction is used to reduce flabby breasts, through small incisions made under the armpits. Although people can return home the same day, it can take three months before they are fully healed and able to move freely. More than 320 moob jobs were done last year, compared with just 22 in 2003.

More and more men are suffering low self-esteem because of the state of their breasts, according to Bryan Mayou of London's Cadogan Clinic, who first introduced liposuction into Britain 25 years ago. "I'm seeing an increasing number of men coming into my clinic with body-image problems and low self-esteem because of this particular condition," he said. "Many of these men have been teased since school or in the gym about the fat on their chests, and some even refuse to take their T-shirts off in front of their partners, they are so embarrassed about the problem."

He added that the increase in moob jobs "means men are addressing the problem rather than living with it and the low self-confidence it can bring".

Men now account for almost one in 10 of cosmetic surgery patients. The rhinoplasty, or nose job, is the most popular option for men going under the knife, with almost 700 operations last year. And hundreds of men are having eyelid surgery, ear corrections and liposuction each year. Overall, men had more than 3,000 cosmetic procedures in 2008, up from 2,881 in 2007.

But the recession is taking its toll on the industry, which is fuelled in part by people taking out loans to get work done on their bodies. Earlier this month, it emerged that one top cosmetic surgery clinic, Cambridge Private Hospital, had been forced to close because of the credit crunch. The hospital's principal surgeon, Anthony Erian, said: "I've been a plastic surgeon for 30 years, and I've noticed people cannot afford big surgery any more."

Life and Style
ebookNow available in paperback
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Project Coordinator

    £28000 - £30000 per annum: Recruitment Genius: A Project Coordinator is requir...

    Recruitment Genius: Area Sales Manager - Midlands

    £20000 - £25000 per annum: Recruitment Genius: This is an exciting opportunity...

    Recruitment Genius: PHP Developer - 3-4 Month Fixed Contract - £30-£35k pro rata

    £30000 - £35000 per annum: Recruitment Genius: This is a 3-4 month pro rata fi...

    Recruitment Genius: Telesales Executive - OTE £26,000+

    £16000 - £26000 per annum: Recruitment Genius: A Telesales Executive is requir...

    Day In a Page

    John Palmer: 'Goldfinger' of British crime was murdered, say police

    Murder of the Brink’s-MAT mastermind

    'Goldfinger' of British crime's life ended in a blaze of bullets, say police
    Bodyworlds museum: Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy

    Dying dream of Doctor Death

    Dr Gunther von Hagens has battled legal threats, Parkinson's disease, and the threat of bankruptcy
    UK heatwave: Temperature reaches 39.8 degrees on Central Line - the sweatiest place in London

    39.8 degrees recorded on Tube

    There's hot (London) and too damn hot (the Underground). Simon Usborne braved the Central line to discover what its passengers suffer
    Jessie Cave interview: The Harry Potter star has published a feminist collection of cartoons

    Jessie Cave's feminist cartoons

    The Harry Potter star tells Alice Jones how a one-night stand changed her life
    10 best barbecue books

    Fire up the barbie: 10 best barbecue books

    We've got Bibles to get you grilling and smoking like a true south American pro
    Seifeddine Rezgui: What motivated a shy student to kill 38 holidaymakers in Tunisia?

    Making of a killer

    What motivated a shy student to kill 38 holidaymakers in Tunisia?
    UK Heatwave: Temperatures on the tube are going to exceed the legal limit for transporting cattle

    Just when you thought your commute couldn't get any worse...

    Heatwave will see temperatures on the Tube exceed legal limit for transporting cattle
    Exclusive - The Real Stories of Migrant Britain: Swapping Bucharest for London

    The Real Stories of Migrant Britain

    Meet the man who swapped Romania for the UK in a bid to provide for his family, only to discover that the home he left behind wasn't quite what it seemed
    Cheaper energy on the way, but it's not all sunshine and rainbows

    Cheaper energy on the way, but it's not all sunshine and rainbows

    Solar power will help bring down electricity prices over the next five years, according to a new report. But it’s cheap imports of ‘dirty power’ that will lower them the most
    Katy Perry prevented from buying California convent for $14.5m after nuns sell to local businesswoman instead

    No grace of God for Katy Perry as sisters act to stop her buying convent

    Archdiocese sues nuns who turned down star’s $14.5m because they don’t approve of her
    Ajmer: The ancient Indian metropolis chosen to be a 'smart city' where residents would just be happy to have power and running water

    Residents just want water and power in a city chosen to be a ‘smart’ metropolis

    The Indian Government has launched an ambitious plan to transform 100 of its crumbling cities
    Michael Fassbender in 'Macbeth': The Scottish play on film, from Welles to Cheggers

    Something wicked?

    Films of Macbeth don’t always end well - just ask Orson Welles... and Keith Chegwin
    10 best sun creams for body

    10 best sun creams for body

    Make sure you’re protected from head to toe in the heatwave
    Wimbledon 2015: Nick Bollettieri - Milos Raonic has ability to get to the top but he must learn to handle pressure in big games

    Nick Bollettieri's Wimbledon files

    Milos Raonic has ability to get to the top but he must learn to handle pressure in big games
    Women's World Cup 2015: How England's semi-final success could do wonders for both sexes

    There is more than a shiny trophy to be won by England’s World Cup women

    The success of the decidedly non-famous females wearing the Three Lions could do wonders for a ‘man’s game’ riddled with cynicism and greed