Energy shots dominate the power drinks market

Energy shots are showing a spike in sales -- and a number of beverage vendors at this week's 12th Annual Americas Food and Beverage Show in Miami are giving them a boost.

(Relaxnews) -

Energy shots are showing a spike in sales - and a number of beverage vendors at this week's 12th Annual Americas Food and Beverage Show in Miami are giving them a boost.

Touted as the replacement for morning coffee and capable of keeping you going for hours, energy shots - typically available in doses ranging from 2 to 5 ounces - have started to dominate sales of power drinks in the last few years.

While sales for more conventional energy beverages have slowly fizzled, energy shots are expected to total $700 million in US sales by the end of this year, compared to $370 million last year, according to the market research firm Information Resources.

The mini drinks are loaded with varying concentrations of caffeine, a blend of B vitamins, amino acids, herbal stimulants, and they generally contain little or no sugar.

They were one of the most visible products in the international food and beverage show and occupied much of the show's Beverage Pavilion, according to the Miami Herald.

Vendors said the drinks are gaining popularity because Americans need to work more and stay awake more.

"I think the energy shot segment of the energy drink market is going to at least meet, if not exceed the full size beverage, fully carbonated side of it,'' Mario Melton, owner of Miami-based DolceShot told the paper. "The reason I think that is because America is a 24-7 country, people are staying up longer more often. They look for convenience - not everyone can finish a 16-ounce, fully carbonated beverage.''

Top contenders in the energy shot market include:

Living Essentials: The original 5-Hour Energy formulation launched in 2004 inspired many copycats but claims to be the only one that works because it has zero sugar and is free of herbal stimulants.

Red Bull: The driving force in the power beverages market, the company launched its energy shot drink earlier this year, which provides as much kick in its 2-ounce version as it does in its standard 8-ounce drink.

Venom Bite: This year, Dr. Pepper Snapple also launched a 3-ounce version of its energy drink Venom.

Red Line Energy Drink: Manufactured by Vital Pharmaceuticals, it is high in caffeine and contains a blend of yerba mate and green tea extracts. It's sweetened with Sucralose and also claims to burn fat.

Since January 2009, over three dozen brands of energy shots were introduced to the US market, according to Mintel Global News Products Database.

 

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Arts and Entertainment
tv
News
Prince Harry is clearing enjoying the Commonwealth Games judging by this photo
people(a real one this time)
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
News
Your picture is everything in the shallow world of online dating
i100
Life and Style
Attractive women on the Internet: not a myth
techOkCupid boasts about Facebook-style experiments on users
Sport
Van Gaal said that his challenge in taking over Bobby Robson's Barcelona team in 1993 has been easier than the task of resurrecting the current United side
football
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Java Developer

    £45000 - £60000 per annum + competitive: Progressive Recruitment: JAVA DEVELO...

    HR Business Partner (Maternity Cover 12 Months)

    £30000 - £34000 Per Annum 25 days holiday, Private healthcare: Clearwater Peop...

    Microsoft Dynamics AX Developer

    £475 - £550 per day: Progressive Recruitment: MDAX / Dynamics AX / Microsoft D...

    .Net/ C# Developer/ Analyst Programmer - Eciting new Role

    £45000 - £50000 per annum + competitive: Progressive Recruitment: .NET/ C# .Pr...

    Day In a Page

    The children were playing in the street with toy guns. The air strikes were tragically real

    The air strikes were tragically real

    The children were playing in the street with toy guns
    Boozy, ignorant, intolerant, but very polite – The British, as others see us

    Britain as others see us

    Boozy, ignorant, intolerant, but very polite
    Countries that don’t survey their tigers risk losing them altogether

    Countries that don’t survey their tigers risk losing them

    Jonathon Porritt sounds the alarm
    How did our legends really begin?

    How did our legends really begin?

    Applying the theory of evolution to the world's many mythologies
    Watch out: Lambrusco is back on the menu

    Lambrusco is back on the menu

    Naff Seventies corner-shop staple is this year's Aperol Spritz
    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on