FDA reaches out directly to consumers with co-branded site

(FDA)

The US Food and Drug Administration (FDA) is now reaching out directly to consumers through a co-branded website aimed at providing the latest news and information on a range of health topics as well as on food, medical products, prescription drugs and advice on disease and illness prevention.

In partnership with the health web site EverydayHealth.com, which already has an audience of some 30 million consumers a month, the new site (www.EverydayHealth.com/FDA) will contain material provided directly by the FDA. The information will include updates on such timely topics as fraudulent H1N1- related products, information on seasonal vaccines or on dangerous body-building products as well as breaking news in the health sector.

The site will also feature FDA alerts as they happen, and offer an FDA EverydayHealth.com weekly e-newsletter for subscribers, with the latest FDA consumer health information, including continuously updated information on drug and food safety, cosmetics, skincare products and children's health products.

www.EverydayHealth.com