Food retailers go mobile for consumers on the move
Tuesday 15 December 2009
As mobile web browsing gathers momentum, top food and wellness retailers in the US are jumping on the bandwagon with launches of mobile websites for people to browse online from their personal mobile devices.
The popular e-commerce site Vitacost.com, which markets health and wellness products, including dietary supplements, personal care products, sports nutrition and health foods, this week announced the launch of a version of its website in a mobile optimized format. Customers can shop, view their account and search any of the site's over 28,000 health and wellness products by brand or category. The m-commerce site, which is built by Usablenet Inc., will also provide a shopping cart, order status and checkout, which will allow customers to shop any time and anywhere.
The mobile commerce site can be accessed through a redirect by typing in www.vitacost.com in a mobile browser.
Meanwhile, Texas specialty foods retailer Whole Foods Market announced Thursday that it too has joined the fray with a mobile website to cater to customers increasingly on the go. Its new mobile website will include over 2,000 recipes, store hours, a store locator and driving directions, store specials as well as a calendar of events. Shoppers can also create shopping lists and save their recipes to their personal recipe boxes, popular features on Whole Foods' regular website.
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£7 - £9 per hour: Recruitment Genius: Are you outgoing? Do you want to work in...
£30000 - £35000 per annum: Recruitment Genius: An opportunity has arisen for a...
£30000 - £35000 per annum: Recruitment Genius: An exciting opportunity to join...
£30000 - £35000 per annum: Recruitment Genius: We have an excellent role for a...