Magazines urged to stop promoting 'fad diets'
Andrew Grice has been Political Editor of The Independent since 1998. He was previously Political Editor of The Sunday Times, where he worked for 10 years, and he has been a Westminster-based journalist since 1982. His column, Inside Politics, appears in The Independent each Saturday.
Thursday 27 December 2012
The Government has appealed to magazines not to promote "miracle diets" once the festive season has ended.
Jo Swinson, the Liberal Democrat Equalities minister, has warned that the health of young women and men could be put at risk if they are encouraged to go on "fad diets" in the new year.
In an open letter to editors of women's, men's, health, celebrity and gossip magazines, Ms Swinson said: "This time of year in particular far too much magazine coverage tends to focus on irresponsible, short-term solutions and encourages readers to jump on fad diet bandwagons. As editors you owe more to your readers than the reckless promotion of unhealthy solutions to losing weight."
The minister added: "If your aim is to give practical, sensible advice about losing weight – and not how to drop a stone in five days – you should encourage reasonable expectations, instead of dangerous ones, along with exercise and healthy eating."
Ms Swinson said yesterday: "Surely by now we're all aware that there are no miracle diets, or if there are they come with a cost. Given that most diets fail within a very short time, it is irresponsible for magazines to offer 'tips', 'tricks' and 'simple steps' on becoming thin. Not healthy or vibrant, just thin."
Justin Bieber was one of the hardest hit
Life & Style blogs
Alexander McQueen at auction: What makes a really great piece of fashion?
A bottle of wine a day is not bad for you and abstaining is worse than drinking, scientist claims
No female ejaculation, please, we’re British: a history of porn and censorship
Stressed nurses are 'forced to choose between health of patients and their own'
Pornhub: Kim Kardashian's sex tape is the most-watched porn video of all-time
- 1 Nigel Farage: Me vs Russell Brand on Question Time – he's got the chest hair but where are his ideas?
- 2 Harry Potter fans can apply to the Hogwarts-inspired College of Wizardry
- 3 Jessica Chambers: 19-year-old woman 'doused with lighter fluid and burned alive' in the US
- 4 Russell Brand calls Nigel Farage 'poundshop Enoch Powell' in BBC Question Time debate
- 5 Orange Wednesdays are no more
£65000 - £80000 per annum: Recruitment Genius: Finance Director required to jo...
£15000 - £25000 per annum: Recruitment Genius: This is a unique opportunity fo...
£50000 per annum + 26 days holiday,pension: Ashdown Group: A highly successful...
£27000 per annum + pension + holidays: The Jenrick Group: A Quality Technician...