The number of men who had cosmetic surgery rose by two thirds last year, according to industry research which suggests demand for plastic surgery among men is outstripping growth in women.But nine out of 10 procedures are still performed on women, according to the British Association for Aesthetic Plastic Surgery, which represents the country's top cosmetic surgeons. Its members performed 16,397 procedures last year, 1,348 of them for male clients.

The number of men who had cosmetic surgery rose by two thirds last year, according to industry research which suggests demand for plastic surgery among men is outstripping growth in women.But nine out of 10 procedures are still performed on women, according to the British Association for Aesthetic Plastic Surgery, which represents the country's top cosmetic surgeons. Its members performed 16,397 procedures last year, 1,348 of them for male clients.

An estimated 75,000 cosmetic surgery procedures are carried out each year, many by surgeons who lack relevant specialist qualifications.

The Government will this week launch a crackdown on rogue cosmetic surgery clinics to protect patients from high-pressure sales techniques and botched operations. Two reports from the Chief Medical Officer, Sir Liam Donaldson, and the Healthcare Commission, the independent health service watchdog, will herald a new drive to clean up the booming private business.

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