Nestlé may be forced to remove health logo from its website
Thursday 14 October 2010
Food giant Nestlé could be told to remove a Government health campaign logo from its website following concerns from campaigners.
The company said its use of the Change4Life logo had been approved by the Department of Health, but its continued use was now under discussion.
The children's food campaign group, Sustain, had earlier questioned why Nestlé was able to use the logo on one of its websites promoting cereals that were high in sugar, and confectionery.
Nestlé displays the logo on its getsetgofree.com website, which encourages shoppers to collect tokens from products to claim family activities. But Sustain said its own research had found that 24 out of 27 products included in the promotion were officially categorised as high in sugar according to Food Standards Agency guidelines.
A key part of the Change4Life campaign is "sugar swaps", encouraging families to swap food and drink that has added sugar for healthier alternatives.
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