People 'will get healthy' for just £3 in cash

It seems people are willing to adopt healthier lifestyles - for a small price

People are more likely to kick bad habits such as smoking if they are offered financial incentives of as little as £3, research has concluded.

In general, people are more likely to adopt healthier changes to their lifestyle if they are offered a cash reward, a study looking at more than 30,000 participants who had been set challenges such as quitting smoking has found.

The team from Newcastle University looked at 16 previous studies and found that just £3 could make people up to 50 per cent more likely to change their behaviour, when compared with usual care or no intervention.

Being handed financial penalties for not succeeding in their set task was also found to be an effective way of modifying behaviour – but larger incentives were no more likely to work than smaller ones.

Newcastle University Research Associate, Dr Emma Giles, said the team was surprised at just how strong the effect of a financial reward or penalty was. She said: "People who took part in these reward or penalty schemes were much more likely to adopt healthy behaviours, and if they continued they would have more chance of remaining healthy for longer.

Dr Giles said people also responded well to supermarket vouchers rather than cash sums. “This might be a more acceptable way of implementing this," she added. 

However, whether the healthy changes people have made to their lives would continue after the cash rewards have ended remains unclear.

Dr Jean Adams, senior lecturer in public health, said: "We were surprised how few studies we found which had looked at the impact financial incentives can have.

"At this stage we don't know the right level that incentives should be at, so it is not clear if this sort of scheme would save the NHS and country money."

But the concept of financial rewards could provide an alternative method to help smokers kick the habit, she added.

"We try all kinds of techniques to try to help people to quit smoking or otherwise live healthy lives, so why not try this? It is about nudging people to healthier behaviours. There is a chance this could save the taxpayer money in the long run."

Additional reporting by PA

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Business Development Manager / Sales - OTE £45,000

    £35000 - £45000 per annum: Recruitment Genius: This company is a solutions / s...

    Recruitment Genius: Sales Executive - OTE £45,000

    £18000 - £45000 per annum: Recruitment Genius: A Sales Executive is required t...

    Recruitment Genius: Test Development Engineer

    £35000 - £40000 per annum: Recruitment Genius: Are you inspired to bring new a...

    Recruitment Genius: Trainee Motor Engineer

    £14000 - £18000 per annum: Recruitment Genius: This is an exciting opportunity...

    Day In a Page

    Sepp Blatter resignation: The beginning of Fifa's long road to reform?

    Does Blatter's departure mean Fifa will automatically clean up its act?

    Don't bet on it, says Tom Peck
    Charles Kennedy: The baby of the House who grew into a Lib Dem giant

    The baby of the House who grew into a Lib Dem giant

    Charles Kennedy was consistently a man of the centre-left, dedicated to social justice, but was also a champion of liberty and an opponent of the nanny-state, says Baroness Williams
    Syria civil war: The harrowing testament of a five-year-old victim of this endless conflict

    The harrowing testament of a five-year-old victim of Syria's endless civil war

    Sahar Qanbar lost her mother and brother as civilians and government soldiers fought side by side after being surrounded by brutal Islamist fighters. Robert Fisk visited her
    The future of songwriting: How streaming is changing everything we know about making music

    The future of songwriting

    How streaming is changing everything we know about making music
    William Shemin and Henry Johnson: Jewish and black soldiers receive World War I Medal of Honor amid claims of discrimination

    Recognition at long last

    Jewish and black soldiers who fought in WWI finally receive medals after claims of discrimination
    Beating obesity: The new pacemaker which helps over-eaters

    Beating obesity

    The new pacemaker which helps over-eaters
    9 best women's festival waterproofs

    Ready for rain: 9 best women's festival waterproofs

    These are the macs to keep your denim dry and your hair frizz-free(ish)
    Cycling World Hour Record: Nervous Sir Bradley Wiggins ready for pain as he prepares to go distance

    Wiggins worried

    Nervous Sir Bradley ready for pain as he prepares to attempt cycling's World Hour Record
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific