Self-help gurus plan to cash in on the Twilight generation

The first 'Secret' book was a bestseller, and now a spin-off promises teens they can 'live their dreams'

It is the self-help publishing phenomenon that has made millions by promising health, wealth and happiness to those in possession of The Secret. Now, its promoters are set to cash in on the lucrative teen market with a book aimed at the youngsters dubbed "the Twilight generation".

Booksellers hope that The Secret to Teen Power, a spin-off from Rhonda Byrne's 2006 bestseller, will mimic the success of author Stephenie Meyer's incredibly popular teen vampire series, Twilight, by appealing to the hordes of teenagers who feel they don't fit in.

"There aren't a lot of books in the teen self-help area, and if you look at something like the Twilight series, it is all about kids who are square pegs in round holes, trying to work out how they fit into society," said Jon Howells, a spokesman for Waterstone's. "There is a lot of potential for them to cash in if they get it right."

Written by Paul Harrington, who produced the DVD version of The Secret, the new book promises to show "how teens can transform their own lives and live their dreams, by understanding and using the power they have in their hands".

Publisher Simon Pulse, the teen division of Simon & Schuster, is expecting huge demand for the book, and planns an initial print run of 500,000 copies. "The Secret has been a vitally important book. Sharing this with a teen audience will allow teens to live life to their fullest potential," said Bethany Buck of Simon Pulse, who is editing the book. It is set to hit UK shelves on 16 September.

Mr Howells added: "The Secret has been the best-selling book in the self-help category for the last two years, and we would have very high hopes for any sequel."

Originally released as a DVD in 2006, The Secret quickly became an international hit, boosted by the endorsement of celebrities such as the US talk-show queen Oprah Winfrey, who sent sales soaring when she waxed lyrical about its philosophy on Larry King's talk show.

Two books, The Secret and a companion volume, The Secret Gratitude Book, swiftly followed the film. At one point the book of The Secret topped the New York Times bestseller list, while the DVD was at number one in the Amazon chart.

The book argues that positive thinking – or the "law of attraction" – can help individuals to achieve whatever they want in life, and claims that it was this philosophy which helped greats such as Plato and Einstein achieve success.

The Secret of Teen Power will also centre on this law of attraction, but will focus on applying it to school, self-image, friendships and relationships. The Secret has been credited with reviving the market for self-help books, and has been compared to classics such as The Road Less Travelled and Feel the Fear and Do It Anyway.

"Its success has been one of the major contributing factors in the strong growth of self-help titles, with sales of these books up 40 per cent over the past three years," said Ben Howes, a spokesman for Amazon.

Despite its continuing popularity, the book has been widely criticised for its quasi-mystical, pseudo-historical tone and its incredible claims.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Systems and Network Support Analyst

    £26000 - £32000 per annum: Recruitment Genius: Our client is a rapidly expandi...

    Recruitment Genius: IT Systems Support Analyst

    £20000 - £26000 per annum: Recruitment Genius: Our client is a rapidly expandi...

    Recruitment Genius: Business Travel Consultant

    £20000 - £26000 per annum: Recruitment Genius: With offices in London, Manches...

    Recruitment Genius: Stock Broker / Trainee Broker / Closer - OTE £250,000

    £30000 - £250000 per annum: Recruitment Genius: Stock Broker/ Trainee FX, Stoc...

    Day In a Page

    Migrant crisis: UN official Philippe Douste-Blazy reveals the harrowing sights he encountered among refugees arriving on Lampedusa

    ‘Can we really just turn away?’

    Dead bodies, men drowning, women miscarrying – a senior UN figure on the horrors he has witnessed among migrants arriving on Lampedusa, and urges politicians not to underestimate our caring nature
    Nine of Syria and Iraq's 10 world heritage sites are in danger as Isis ravages centuries of history

    Nine of Syria and Iraq's 10 world heritage sites are in danger...

    ... and not just because of Isis vandalism
    Girl on a Plane: An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack

    Girl on a Plane

    An exclusive extract of the novelisation inspired by the 1970 Palestinian fighters hijack
    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    Why Frederick Forsyth's spying days could spell disaster for today's journalists

    The author of 'The Day of the Jackal' has revealed he spied for MI6 while a foreign correspondent
    Markus Persson: If being that rich is so bad, why not just give it all away?

    That's a bit rich

    The billionaire inventor of computer game Minecraft says he is bored, lonely and isolated by his vast wealth. If it’s that bad, says Simon Kelner, why not just give it all away?
    Euro 2016: Chris Coleman on course to end half a century of hurt for Wales

    Coleman on course to end half a century of hurt for Wales

    Wales last qualified for major tournament in 1958 but after several near misses the current crop can book place at Euro 2016 and end all the indifference
    Rugby World Cup 2015: The tournament's forgotten XV

    Forgotten XV of the rugby World Cup

    Now the squads are out, Chris Hewett picks a side of stars who missed the cut
    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago
    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition
    Lady Chatterley is not obscene, says TV director

    Lady Chatterley’s Lover

    Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
    Farmers in tropical forests are training ants to kill off bigger pests

    Set a pest to catch a pest

    Farmers in tropical forests are training ants to kill off bigger pests