Self-help gurus plan to cash in on the Twilight generation

The first 'Secret' book was a bestseller, and now a spin-off promises teens they can 'live their dreams'

It is the self-help publishing phenomenon that has made millions by promising health, wealth and happiness to those in possession of The Secret. Now, its promoters are set to cash in on the lucrative teen market with a book aimed at the youngsters dubbed "the Twilight generation".

Booksellers hope that The Secret to Teen Power, a spin-off from Rhonda Byrne's 2006 bestseller, will mimic the success of author Stephenie Meyer's incredibly popular teen vampire series, Twilight, by appealing to the hordes of teenagers who feel they don't fit in.

"There aren't a lot of books in the teen self-help area, and if you look at something like the Twilight series, it is all about kids who are square pegs in round holes, trying to work out how they fit into society," said Jon Howells, a spokesman for Waterstone's. "There is a lot of potential for them to cash in if they get it right."

Written by Paul Harrington, who produced the DVD version of The Secret, the new book promises to show "how teens can transform their own lives and live their dreams, by understanding and using the power they have in their hands".

Publisher Simon Pulse, the teen division of Simon & Schuster, is expecting huge demand for the book, and planns an initial print run of 500,000 copies. "The Secret has been a vitally important book. Sharing this with a teen audience will allow teens to live life to their fullest potential," said Bethany Buck of Simon Pulse, who is editing the book. It is set to hit UK shelves on 16 September.

Mr Howells added: "The Secret has been the best-selling book in the self-help category for the last two years, and we would have very high hopes for any sequel."

Originally released as a DVD in 2006, The Secret quickly became an international hit, boosted by the endorsement of celebrities such as the US talk-show queen Oprah Winfrey, who sent sales soaring when she waxed lyrical about its philosophy on Larry King's talk show.

Two books, The Secret and a companion volume, The Secret Gratitude Book, swiftly followed the film. At one point the book of The Secret topped the New York Times bestseller list, while the DVD was at number one in the Amazon chart.

The book argues that positive thinking – or the "law of attraction" – can help individuals to achieve whatever they want in life, and claims that it was this philosophy which helped greats such as Plato and Einstein achieve success.

The Secret of Teen Power will also centre on this law of attraction, but will focus on applying it to school, self-image, friendships and relationships. The Secret has been credited with reviving the market for self-help books, and has been compared to classics such as The Road Less Travelled and Feel the Fear and Do It Anyway.

"Its success has been one of the major contributing factors in the strong growth of self-help titles, with sales of these books up 40 per cent over the past three years," said Ben Howes, a spokesman for Amazon.

Despite its continuing popularity, the book has been widely criticised for its quasi-mystical, pseudo-historical tone and its incredible claims.

Life & Style
Sampling wine in Turin
food + drink...and abstaining may be worse than drinking too much, says scientist
Arts & Entertainment
Kingdom Tower
architecture
Sport
Jose Mourinho restrains his assistant manager Rui Faria, Fabio Borini celebrates his winning penalty and Connor Wickham equalises for Sunderland
sportChelsea 1 Sunderland 2: Deafeat is extra bitter as former Chelsea player Fabio Borini scores late penalty to seal victory
Arts & Entertainment
Game of Thrones writer George R.R. Martin has been working on the novels since the mid-Nineties
books
VIDEO
News
Easter a dangerous time for dogs
these are the new ones. Old ones are below them... news
News
Brand said he
people
Sport
Roger Federer celebrates his victory over Novak Djokovic in the Monte Carlo Masters
sport
Voices
Actor Zac Efron
voicesTopless men? It's as bad as Page 3, says Howard Jacobson
Arts & Entertainment
The monster rears its head as it roars into the sky
film
Voices
For the Love of God (2007) The diamond-encrusted skull that divided the art world failed to sell for
its $100m asking price. It was eventually bought by a consortium
which included the artist himself.
voicesYou can shove it, Mr Webb – I'll be having fun until the day I die, says Janet Street-Porter
Extras
indybestFake it with 10 best self-tanners
Arts & Entertainment
Madonna in her music video for 'Like A Virgin'
music... and other misheard song lyrics
News
Much of the colleges’ land is off-limits to locals in Cambridge, with tight security
educationAnd has the Cambridge I knew turned its back on me?
News
peopleOrlando Bloom the pin-up hero is making a fresh start
News
Who makes you happy?
happy listSend your nominations now for the Independent on Sunday Happy List
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Have you tried new the Independent Digital Edition iPad app?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Apprentice IT Technician

    £150.00 per week: QA Apprenticeships: This company is a company that specializ...

    1st Line Technical Service Desk Analyst IT Apprentice

    £153.75 per week: QA Apprenticeships: This company is an innovative outsourcin...

    1st Line Helpdesk Engineer Apprentice

    £150.00 per week: QA Apprenticeships: This company has been providing on site ...

    Sales Associate Apprentice

    £150.00 per week: QA Apprenticeships: We've been supplying best of breed peopl...

    Day In a Page

    How I brokered a peace deal with Robert Mugabe: Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC

    How I brokered a peace deal with Robert Mugabe

    Roy Agyemang reveals the delicate diplomacy needed to get Zimbabwe’s President to sit down with the BBC
    Video of British Muslims dancing to Pharrell Williams's hit Happy attacked as 'sinful'

    British Muslims's Happy video attacked as 'sinful'

    The four-minute clip by Honesty Policy has had more than 300,000 hits on YouTube
    Church of England-raised Michael Williams describes the unexpected joys in learning about his family's Jewish faith

    Michael Williams: Do as I do, not as I pray

    Church of England-raised Williams describes the unexpected joys in learning about his family's Jewish faith
    A History of the First World War in 100 moments: A visit to the Front Line by the Prime Minister's wife

    A History of the First World War in 100 moments

    A visit to the Front Line by the Prime Minister's wife
    Comedian Jenny Collier: 'Sexism I experienced on stand-up circuit should be extinct'

    Jenny Collier: 'Sexism on stand-up circuit should be extinct'

    The comedian's appearance at a show on the eve of International Women's Day was cancelled because they had "too many women" on the bill
    Cannes Film Festival: Ken Loach and Mike Leigh to fight it out for the Palme d'Or

    Cannes Film Festival

    Ken Loach and Mike Leigh to fight it out for the Palme d'Or
    The concept album makes surprise top ten return with neolithic opus from Jethro Tull's Ian Anderson

    The concept album makes surprise top ten return

    Neolithic opus from Jethro Tull's Ian Anderson is unexpected success
    Lichen is the surprise new ingredient on fine-dining menus, thanks to our love of Scandinavian and Indian cuisines

    Lichen is surprise new ingredient on fine-dining menus

    Emily Jupp discovers how it can give a unique, smoky flavour to our cooking
    10 best baking books

    10 best baking books

    Planning a spot of baking this bank holiday weekend? From old favourites to new releases, here’s ten cookbooks for you
    Jury still out on Manchester City boss Manuel Pellegrini

    Jury still out on Pellegrini

    Draw with Sunderland raises questions over Manchester City manager's ability to motivate and unify his players
    Ben Stokes: 'Punching lockers isn't way forward'

    Ben Stokes: 'Punching lockers isn't way forward'

    The all-rounder has been hailed as future star after Ashes debut but incident in Caribbean added to doubts about discipline. Jon Culley meets a man looking to control his emotions
    Mark Johnston: First £1 million jackpot spurs him on

    Mark Johnston: First £1 million jackpot spurs him on

    The most prize money ever at an All-Weather race day is up for grabs at Lingfield on Friday, and the record-breaking trainer tells Jon Freeman how times have changed
    Ricky Gervais: 'People are waiting for me to fail. If you think it's awful, then just don't watch it'

    Ricky Gervais: 'People are waiting for me to fail'

    As the second series of his divisive sitcom 'Derek' hits screens, the comedian tells James Rampton why he'll never bow to the critics who habitually circle his work
    Mad Men series 7, TV review: The suits are still sharp, but Don Draper has lost his edge

    Mad Men returns for a final fling

    The suits are still sharp, but Don Draper has lost his edge
    Google finds a lift into space will never get off the ground as there is no material strong enough for a cable from Earth into orbit

    Google finds a lift into space will never get off the ground

    Technology giant’s scientists say there is no material strong enough for a cable from Earth into orbit