The Priory launches do-it-yourself therapy

The Priory chain of clinics, which has helped a host of celebrities and the public triumph over problems, is launching a range of own-brand self-help products.

Therapeutic books, cassettes and videos bearing the famous name will be available in stores by the end of this year. The clinic has helped the likes of Kate Moss, Michael Barrymore and Tara Palmer-Tomkinson, although half the patients are referred by the NHS. Karen Croft, corporate communications manager of the hospital group, said executives devised the idea to reach out to people who may never get help.

"Neuroses, psychoses and mental diseases are just so common and people want hope and healing. The Priory brand is very aspirational in that we seek to destigmatise mental health. In a funny way, when people see certain well-known figures are going to The Priory, it seems like a positive and empowering move, because they are attempting to get their life back on track." Owned by Doughty Hanson and run by Dr Chai Patel, chief executive, The Priory incorporates 18 clinics for those willing to pay up to £320 a day to beat depression, eating disorders and serious addictions. The main clinic at Roehampton opened to affluent patients in the 17th century.

The self-help material being developed will aim to wean people off alcohol and drug dependency as well as eating disorders. It will also offer a range of relaxation therapies to aid "the feelgood factor". The do-it-yourself therapy packs will also help people to understand their condition.

Ms Croft said: "We will present it in a way that will be pleasurable and make people feel good about themselves. There may be pictures and music and relaxation techniques," Contributors will include Dr David Veale, who is a leading authority on body dysmophic disorder, and Dr Massimo Riccio, an expert in addictive disorders.

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
News
Rumer was diagnosed with bipolarity, attention deficit hyperactivity disorder and post-traumatic stress disorder: 'I was convinced it was a misdiagnosis'
peopleHer debut album caused her post-traumatic stress - how will she cope as she releases her third record?
Arts and Entertainment
'New Tricks' star Dennis Waterman is departing from the show after he completes filming on two more episodes
tvOnly remaining original cast-member to leave long-running series
Life and Style
Couples have been having sex less in 2014, according to a new survey
life
Voices
Holly's review of Peterborough's Pizza Express quickly went viral on social media
voices
Arts and Entertainment
musicBiographer Hunter Davies has collected nearly a hundred original manuscripts
Sport
A long jumper competes in the 80-to-84-year-old age division at the 2007 World Masters Championships
athletics
Life and Style
Walking tall: unlike some, Donatella Versace showed a strong and vibrant collection
fashionAlexander Fury on the staid Italian clothing industry
Arts and Entertainment
Gregory Porter learnt about his father’s voice at his funeral
music
Arts and Entertainment
tvHighs and lows of the cast's careers since 2004
Life and Style
Children at the Leytonstone branch of the Homeless Children's Aid and Adoption Society tuck into their harvest festival gifts, in October 1936
food + drinkThe harvest festival is back, but forget cans of tuna and packets of instant mash
Sport
Lewis Hamilton will start the Singapore Grand Prix from pole, with Nico Rosberg second and Daniel Ricciardo third
F1... for floodlit Singapore Grand Prix
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    KS1 Primary Teacher

    £100 - £150 per day: Randstad Education Leeds: Qualified KS1 Supply Teacher re...

    KS2 Teaching Supply Wakefield

    £140 - £160 per day: Randstad Education Leeds: Qualified KS2 Supply Teacher r...

    Year 1/2 Teacher

    £130 - £160 per day: Randstad Education Leeds: Qualified KS1 Teacher required,...

    Primary Teachers Needed for Supply in Wakefield

    £140 - £160 per annum: Randstad Education Leeds: Qualified KS1&2 Supply Te...

    Day In a Page

    Scottish referendum: The Yes vote was the love that dared speak its name, but it was not to be

    Despite the result, this is the end of the status quo

    Boyd Tonkin on the fall-out from the Scottish referendum
    Manolo Blahnik: The high priest of heels talks flats, Englishness, and why he loves Mary Beard

    Manolo Blahnik: Flats, Englishness, and Mary Beard

    The shoe designer who has been dubbed 'the patron saint of the stiletto'
    The Beatles biographer reveals exclusive original manuscripts of some of the best pop songs ever written

    Scrambled eggs and LSD

    Behind The Beatles' lyrics - thanks to Hunter Davis's original manuscript copies
    'Normcore' fashion: Blending in is the new standing out in latest catwalk non-trend

    'Normcore': Blending in is the new standing out

    Just when fashion was in grave danger of running out of trends, it only went and invented the non-trend. Rebecca Gonsalves investigates
    Dance’s new leading ladies fight back: How female vocalists are now writing their own hits

    New leading ladies of dance fight back

    How female vocalists are now writing their own hits
    Mystery of the Ground Zero wedding photo

    A shot in the dark

    Mystery of the wedding photo from Ground Zero
    His life, the universe and everything

    His life, the universe and everything

    New biography sheds light on comic genius of Douglas Adams
    Save us from small screen superheroes

    Save us from small screen superheroes

    Shows like Agents of S.H.I.E.L.D are little more than marketing tools
    Reach for the skies

    Reach for the skies

    From pools to football pitches, rooftop living is looking up
    These are the 12 best hotel spas in the UK

    12 best hotel spas in the UK

    Some hotels go all out on facilities; others stand out for the sheer quality of treatments
    These Iranian-controlled Shia militias used to specialise in killing American soldiers. Now they are fighting Isis, backed up by US airstrikes

    Widespread fear of Isis is producing strange bedfellows

    Iranian-controlled Shia militias that used to kill American soldiers are now fighting Isis, helped by US airstrikes
    Topshop goes part Athena poster, part last spring Prada

    Topshop goes part Athena poster, part last spring Prada

    Shoppers don't come to Topshop for the unique
    How to make a Lego masterpiece

    How to make a Lego masterpiece

    Toy breaks out of the nursery and heads for the gallery
    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Meet the ‘Endies’ – city dwellers who are too poor to have fun

    Urbanites are cursed with an acronym pointing to Employed but No Disposable Income or Savings
    Paisley’s decision to make peace with IRA enemies might remind the Arabs of Sadat

    Ian Paisley’s decision to make peace with his IRA enemies

    His Save Ulster from Sodomy campaign would surely have been supported by many a Sunni imam