The Priory launches do-it-yourself therapy

The Priory chain of clinics, which has helped a host of celebrities and the public triumph over problems, is launching a range of own-brand self-help products.

Therapeutic books, cassettes and videos bearing the famous name will be available in stores by the end of this year. The clinic has helped the likes of Kate Moss, Michael Barrymore and Tara Palmer-Tomkinson, although half the patients are referred by the NHS. Karen Croft, corporate communications manager of the hospital group, said executives devised the idea to reach out to people who may never get help.

"Neuroses, psychoses and mental diseases are just so common and people want hope and healing. The Priory brand is very aspirational in that we seek to destigmatise mental health. In a funny way, when people see certain well-known figures are going to The Priory, it seems like a positive and empowering move, because they are attempting to get their life back on track." Owned by Doughty Hanson and run by Dr Chai Patel, chief executive, The Priory incorporates 18 clinics for those willing to pay up to £320 a day to beat depression, eating disorders and serious addictions. The main clinic at Roehampton opened to affluent patients in the 17th century.

The self-help material being developed will aim to wean people off alcohol and drug dependency as well as eating disorders. It will also offer a range of relaxation therapies to aid "the feelgood factor". The do-it-yourself therapy packs will also help people to understand their condition.

Ms Croft said: "We will present it in a way that will be pleasurable and make people feel good about themselves. There may be pictures and music and relaxation techniques," Contributors will include Dr David Veale, who is a leading authority on body dysmophic disorder, and Dr Massimo Riccio, an expert in addictive disorders.

PROMOTED VIDEO
Life and Style
ebooksA superb mix of recipes serving up the freshest of local produce in a delicious range of styles
Life and Style
ebooksFrom the lifespan of a slug to the distance to the Sun: answers to 500 questions from readers
Life and Style
techApp to start sending headlines, TV clips and ads to your phone
Arts and Entertainment
Taylor Swift crawls through the legs of twerking dancers in her 'Shake It Off' music video
musicEarl Sweatshirt thinks so
Life and Style
tech
Arts and Entertainment
Daniel Radcliffe and Zoe Kazan in What If
filmReview: Actor swaps Harry Potter for Cary Grant in What If
News
Our resilience to stress is to a large extent determined by our genes
science
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    HR Analyst - Banking - Bristol - £350-£400

    £350 - £400 per day: Orgtel: HR Analyst - Banking - Bristol - £350 - £400 per ...

    Assistant Marketing & PR Manager

    £16 - £17 per hour: Ashdown Group: Marketing & PR Assistant - Kentish Town are...

    Project Manager (App development, SAP, interfacing)

    £50000 - £60000 Per Annum + excellent company benefits: Clearwater People Solu...

    Systems Developer Technical Lead

    £65000 - £70000 Per Annum: Clearwater People Solutions Ltd: Our client based i...

    Day In a Page

    Ferguson: In the heartlands of America, a descent into madness

    A descent into madness in America's heartlands

    David Usborne arrived in Ferguson, Missouri to be greeted by a scene more redolent of Gaza and Afghanistan
    BBC’s filming of raid at Sir Cliff’s home ‘may be result of corruption’

    BBC faces corruption allegation over its Sir Cliff police raid coverage

    Reporter’s relationship with police under scrutiny as DG is summoned by MPs to explain extensive live broadcast of swoop on singer’s home
    Lauded therapist Harley Mille still in limbo as battle to stay in Britain drags on

    Lauded therapist still in limbo as battle to stay in Britain drags on

    Australian Harley Miller is as frustrated by court delays as she is with the idiosyncrasies of immigration law
    Lewis Fry Richardson's weather forecasts changed the world. But could his predictions of war do the same?

    Lewis Fry Richardson's weather forecasts changed the world...

    But could his predictions of war do the same?
    Kate Bush asks fans not to take photos at her London gigs: 'I want to have contact with the audience, not iPhones'

    'I want to have contact with the audience, not iPhones'

    Kate Bush asks fans not to take photos at her London gigs
    Under-35s have rated gardening in their top five favourite leisure activities, but why?

    Young at hort

    Under-35s have rated gardening in their top five favourite leisure activities. But why are so many people are swapping sweaty clubs for leafy shrubs?
    Tim Vine, winner of the Funniest Joke of the Fringe award: 'making a quip as funny as possible is an art'

    Beyond a joke

    Tim Vine, winner of the Funniest Joke of the Fringe award, has nigh-on 200 in his act. So how are they conceived?
    The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

    The late Peter O'Toole shines in 'Katherine of Alexandria' despite illness

    Sadly though, the Lawrence of Arabia star is not around to lend his own critique
    Wicken Fen in Cambridgeshire: The joy of camping in a wetland nature reserve and sleeping under the stars

    A wild night out

    Wicken Fen in Cambridgeshire offers a rare chance to camp in a wetland nature reserve
    Comic Sans for Cancer exhibition: It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans

    Comic Sans for Cancer exhibition

    It’s the font that’s openly ridiculed for its jaunty style, but figures of fun have their fans
    Besiktas vs Arsenal: Five things we learnt from the Champions League first-leg tie

    Besiktas vs Arsenal

    Five things we learnt from the Champions League first-leg tie
    Rory McIlroy a smash hit on the US talk show circuit

    Rory McIlroy a smash hit on the US talk show circuit

    As the Northern Irishman prepares for the Barclays, he finds time to appear on TV in the States, where he’s now such a global superstar that he needs no introduction
    Boy racer Max Verstappen stays relaxed over step up to Formula One

    Boy racer Max Verstappen stays relaxed over step up to F1

    The 16-year-old will become the sport’s youngest-ever driver when he makes his debut for Toro Rosso next season
    Fear brings the enemies of Isis together at last

    Fear brings the enemies of Isis together at last

    But belated attempts to unite will be to no avail if the Sunni caliphate remains strong in Syria, says Patrick Cockburn
    Charlie Gilmour: 'I wondered if I would end up killing myself in jail'

    Charlie Gilmour: 'I wondered if I'd end up killing myself in jail'

    Following last week's report on prison suicides, the former inmate asks how much progress we have made in the 50 years since the abolition of capital punishment