The Zumba Phenomenon: A timeline

Dreamed up by Beto Perez, a Columbian dance teacher who arrived in the United States in 1999 with little money and no English, Zumba Fitness has become an international phenomenon.

It is America’s fastest-growing fitness trend, spawning more than 20,000 instructors. Over 6 million people regularly participate in classes at 50,000 different locations in some 75 different countries and it has just been incorporated into Michelle Obama’s Get Moving campaign. Later this year, a giant Zumba class is to be given on the White House lawn. Here, we take a look at its amazing growth.



1999

After initial success as a trainer in Colombia, Beto Perez moves to the United States.



2001

Perez is approached by aspiring entrepreneurs Alberto Perlman and Alberto Aghion to create a global company based on his fitness philosophy.

“We met in Starbucks,” jokes Perez of the encounter. “I said, ‘What do you have? Money?’ They said, ‘No, nothing.’ That’s when I knew I could trust them.”



2002

Perlman and Aghion secure a deal with an infomercial company. Their initial success prompts a demand for more Zumba instructors, so they create an instructor training program.



2003

Zumba Fitness agree a deal with Kellogg’s to develop a fitness campaign for the Hispanic market, which expands rapidly. The Zumba program is been featured on millions of boxes of Kellogg's Special K around the world.



2004

Zumba Fitness expand their infomercial campaign in Spanish, increasing sales to millions of DVDs in over 30 countries.



2005

The Zumba Academy, is born, staffed by professional choreographers, fitness experts and education specialists.



2007

Zumba expands globally, launching programmes in North and South America, Europe, Africa, Asia and Australia.



2010

The arrival of Zumba to Virgin Active in the UK is met with waiting lists and record-breaking attendance at local clubs. The arrival of Beto Perez in the UK causes crowds of hundred to converge on Virgin Active, queuing for a class with the self-styled “master”

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
SPONSORED FEATURES

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Stock Broker / Trainee Broker / Closer - OTE £250,000

    £30000 - £250000 per annum: Recruitment Genius: Stock Broker/ Trainee FX, Stoc...

    Guru Careers: Software Developer / Web Developer (PHP / MYSQL)

    £30 - 40k + Benefits & Bonus: Guru Careers: A Software / Web Developer (PHP / ...

    Recruitment Genius: ICT Operations Manager

    Negotiable: Recruitment Genius: This company is the single governing and regul...

    Recruitment Genius: Purchasing Assistant

    £20000 - £25000 per annum: Recruitment Genius: This high quality thread manufa...

    Day In a Page

    A groundbreaking study of 'Britain's Atlantis' long buried at the bottom of the North Sea could revolutionise how we see our prehistoric past

    Britain's Atlantis

    Scientific study beneath North Sea could revolutionise how we see the past
    The Queen has 'done and said nothing that anybody will remember,' says Starkey

    The Queen has 'done and said nothing that anybody will remember'

    David Starkey's assessment
    Oliver Sacks said his life has been 'an enormous privilege and adventure'

    'An enormous privilege and adventure'

    Oliver Sacks writing about his life
    'Gibraltar is British, and it is going to stay British forever'

    'Gibraltar is British, and it is going to stay British forever'

    The Rock's Chief Minister hits back at Spanish government's 'lies'
    Britain is still addicted to 'dirty coal'

    Britain still addicted to 'dirty' coal

    Biggest energy suppliers are more dependent on fossil fuel than a decade ago
    Orthorexia nervosa: How becoming obsessed with healthy eating can lead to malnutrition

    Orthorexia nervosa

    How becoming obsessed with healthy eating can lead to malnutrition
    Lady Chatterley is not obscene, says TV director

    Lady Chatterley’s Lover

    Director Jed Mercurio on why DH Lawrence's novel 'is not an obscene story'
    Farmers in tropical forests are training ants to kill off bigger pests

    Set a pest to catch a pest

    Farmers in tropical forests are training ants to kill off bigger pests
    Mexico: A culture that celebrates darkness as an essential part of life

    The dark side of Mexico

    A culture that celebrates darkness as an essential part of life
    Being sexually assaulted was not your fault, Chrissie Hynde. Don't tell other victims it was theirs

    Being sexually assaulted was not your fault, Chrissie Hynde

    Please don't tell other victims it was theirs
    A nap a day could save your life - and here's why

    A nap a day could save your life

    A midday nap is 'associated with reduced blood pressure'
    If men are so obsessed by sex, why do they clam up when confronted with the grisly realities?

    If men are so obsessed by sex...

    ...why do they clam up when confronted with the grisly realities?
    The comedy titans of Avalon on their attempt to save BBC3

    Jon Thoday and Richard Allen-Turner

    The comedy titans of Avalon on their attempt to save BBC3
    The bathing machine is back... but with a difference

    Rolling in the deep

    The bathing machine is back but with a difference
    Part-privatised tests, new age limits, driverless cars: Tories plot motoring revolution

    Conservatives plot a motoring revolution

    Draft report reveals biggest reform to regulations since driving test introduced in 1935