As the New Year begins so our thoughts turn to achieving all the goals we want to set for ourselves as we move into a new decade full of promise. And according to new research by Kellogg's Special K, having a motivational milestone to aim for is incredibly important if success is to be achieved. For women across the UK that milestone appears to be their trophy jeans. Over a third of women (35 per cent) admit to owning goal jeans, a pair they used to fit into and aspire to fit into again in the future. One in five women also say that losing weight and finally fitting into a prized pair of jeans is similar or even better than winning the lottery.
This desire to feel good and look great is so strong in some women that a pair of trophy jeans is more important to them than some of life's seminal moments such as their best friend getting married or gaining a promotion. If you have a pair of jeans you've been longing to look great in again then My Special K is on hand to help you achieve your goal. By visiting www.myspecialK.co.uk you can devise your own free personally tailored plan to help you love your jeans again.
As if that wasn't enough, we're giving you the chance to win £200 of Kellogg's vouchers. With this great prize you are sure to feel and look fantastic in your favourite jeans again. To get your hands on this brilliant prize just answer the following question:
What percentage of women admit to owning a pair of Trophy Jeans?
Click here to email your answer - please include your phone number and home address in your entry.
Competition closes 18 February 2010.
For more information visit www.myspecialK.co.uk.