According to official government statistics, we are entering the deadliest time of year for children on our roads – with daylight saving ending, days are suddenly shorter, it's darker earlier and drivers aren't yet used to the poor light. Add to this the autumn half term break, Halloween trick or treating and fireworks night, it means children are out on the streets and in potential danger – especially if they are not wearing high visibility gear.
Tragically, more than 2,200 children died or were seriously injured as a pedestrian or cyclist last year, and it seems between 3pm and 4pm, when they are on their way home from school, is the most hazardous time of day.
Now Ready brek is teaming up with the Department for Transport's Be Bright Be Seen campaign in an effort to ensure that wearing reflective gear is as much a part of a child’s daily routine as a healthy breakfast. They're giving away £200 vouchers for Halfords to be put towards a safer bicycle and helmet, and a pack of reflective accessories - including high-visibility waist coats, beany hats, arm reflectors and a gym sack – meaning you can feel confident your child is safe on the road this winter.
For your chance to win these great prizes, answer the following question::
What is the name of the Department for Transport's campaign for "child road safety"?
Click here to email your answer - please include your phone number and home address in your entry.
Competition closes 1 December 2009.
For more information visit www.weetabix.co.uk/brands/ready-brek