Japanese companies unveil novel new toothbrushes

Two new toothbrushes from Japan have hit the market in recent weeks - one uses electricity to eliminate the need for toothpaste, while the other promises a squeaky clean mouth all day after one brushing in the morning.

The Shiken Soladey-J3X is a revolutionary toothbrush that aims to make teeth pearly white while doing away with the need for toothpaste. Launched last month in limited supply, the solar-powered toothbrush features a titanium dioxide rod just below the nylon bristles. When light shines on the rod, electrons are released, which then react with acid in your mouth to break down plaque.

The price for the new device is around 40 euros (4300 Japanese yen). You can preorder one on the company's website, with shipping set for July. The brush has already received the recognition of the oral care industry, winning first prize at last year's annual FDI World Dental Conference in Dubai, fighting off 170 other entrants.

Don't have much time to brush your teeth? Just once a day will do, at least according to Japanese company Yumeshokunin. Its new brush, dubbed the Misoka Toothbrush, comes equipped with a nanomineral coating on the bristles' tips that the company says will remove detritus and keep "the surface of the teeth hydrophilic." This means, the company says, that bacteria and other materials do not stick to your teeth, and your teeth will stay clean for 24 hours, no matter how many bonbons you eat.

The company aims to market its product to busy people who don't have time to brush during the day, especially "businesspeople," who worry about bad breath and lack time to brush after meals, according to a release.

In February, the company exhibited the new brush at the Tokyo International Gift Show, and you can buy it online for $15 (around 10 euros) from the Hiroshi Beverly Hills Salon. Order one here: http://hiroshibeverlyhills.myshopify.com/products/misoka-teethbrush.

To learn more about and order a Soladey brush: http://www.soladey.com

Watch a video on the Misoka brush: http://www.youtube.com/watch?v=ZX6FmmycpUw


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