Madonna launches 'Hard Candy' in Mexico City

Madonna flew to Mexico City on Monday to open the first Hard Candy Fitness club, part of a global chain she and her business partners are unveiling around the world.

More than 700 guests, including most of the club's new members and Mexico City mayor Marcelo Ebrard, attended the opening, along with VIPs hand-picked by the 52-year-old pop music icon.

Named after her last album, the Hard Candy Fitness center is a partnership between Madonna, her manager Guy Oseary and Mark Mastrov, founder and CEO of 24 Hour Fitness - the world's largest privately owned fitness center chain.

The Mexico City gym is set in a lavish, three-story, 3,000 square meter (32,000 square foot) space in the Mexican capital's exclusive Lomas Altas neighborhood.

It offers the latest in cardiovascular equipment and an array of classes including yoga and capoeira - an Afro-Brazilian art form that combines elements of martial arts, music, and dance.

The complex also houses a juice bar-cafe as well as luxury locker, sauna and steam rooms.

"Our goal is to create an environment inspired by Madonna's vision and high standards of what the ideal gym would be," Mastrov said in a statement.

Madonna's group said it expects in the coming months to open more fitness centers in Argentina, Brazil, Russia and other unspecified countries in Europe and Asia.

Hard Candy Managing Director Chris Dedicik said Madonna had chosen the Mexican capital for the first gym after she visited the city on a musical tour in 2008 and was charmed by its surroundings and people.

The Hard Candy club is the latest business venture by Madonna, who in recent months has been diversifying her Material Girl brand well beyond the realm of pop music.

Earlier this year, Madonna announced plans to launch, along with her teenage daughter Lourdes, a line of teen clothing called "Material Girl" to be sold at Macy's department stores.

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Polish Speaking Buying Assistant

    £18000 - £20000 per annum: Recruitment Genius: Superb opportunity for a BUYING...

    Recruitment Genius: Support Worker

    £14560 - £15000 per annum: Recruitment Genius: This company offers personalise...

    Recruitment Genius: Key Account Manager

    Negotiable: Recruitment Genius: A really exciting opportunity has arisen for a...

    Recruitment Genius: Multi Trade Operative

    £22000 - £24000 per annum: Recruitment Genius: An established, family owned de...

    Day In a Page

    Syria crisis: Celebrities call on David Cameron to take more refugees as one young mother tells of torture by Assad regime

    Celebrities call on David Cameron to take more Syrian refugees

    One young mother tells of torture by Assad regime
    The enemy within: People who hear voices in their heads are being encouraged to talk back – with promising results

    The enemy within

    People who hear voices in their heads are being encouraged to talk back
    'In Auschwitz you got used to anything'

    'In Auschwitz you got used to anything'

    Survivors of the Nazi concentration camp remember its horror, 70 years on
    Autumn/winter menswear 2015: The uniforms that make up modern life come to the fore

    Autumn/winter menswear 2015

    The uniforms that make up modern life come to the fore
    'I'm gay, and plan to fight military homophobia'

    'I'm gay, and plan to fight military homophobia'

    Army general planning to come out
    Iraq invasion 2003: The bloody warnings six wise men gave to Tony Blair as he prepared to launch poorly planned campaign

    What the six wise men told Tony Blair

    Months before the invasion of Iraq in 2003, experts sought to warn the PM about his plans. Here, four of them recall that day
    25 years of The Independent on Sunday: The stories, the writers and the changes over the last quarter of a century

    25 years of The Independent on Sunday

    The stories, the writers and the changes over the last quarter of a century
    Homeless Veterans appeal: 'Really caring is a dangerous emotion in this kind of work'

    Homeless Veterans appeal

    As head of The Soldiers' Charity, Martin Rutledge has to temper compassion with realism. He tells Chris Green how his Army career prepared him
    Wu-Tang Clan and The Sexual Objects offer fans a chance to own the only copies of their latest albums

    Smash hit go under the hammer

    It's nice to pick up a new record once in a while, but the purchasers of two latest releases can go a step further - by buying the only copy
    Geeks who rocked the world: Documentary looks back at origins of the computer-games industry

    The geeks who rocked the world

    A new documentary looks back at origins of the computer-games industry
    Belle & Sebastian interview: Stuart Murdoch reveals how the band is taking a new direction

    Belle & Sebastian is taking a new direction

    Twenty years ago, Belle & Sebastian was a fey indie band from Glasgow. It still is – except today, as prime mover Stuart Murdoch admits, it has a global cult following, from Hollywood to South Korea
    America: Land of the free, home of the political dynasty

    America: Land of the free, home of the political dynasty

    These days in the US things are pretty much stuck where they are, both in politics and society at large, says Rupert Cornwell
    A graphic history of US civil rights – in comic book form

    A graphic history of US civil rights – in comic book form

    A veteran of the Fifties campaigns is inspiring a new generation of activists
    Winston Churchill: the enigma of a British hero

    Winston Churchill: the enigma of a British hero

    A C Benson called him 'a horrid little fellow', George Orwell would have shot him, but what a giant he seems now, says DJ Taylor
    Growing mussels: Precious freshwater shellfish are thriving in a unique green project

    Growing mussels

    Precious freshwater shellfish are thriving in a unique green project