Music celebs log off Facebook and Twitter for AIDS day
Friday 03 December 2010
US musicians Lady Gaga, Justin Timberlake, and Alicia Keys are among the major celebrities who will sign off of Twitter and Facebook beginning Wednesday, December 1, to raise awareness of World AIDS Day.
In the campaign, dubbed Digital Life Sacrifice, the stars will remain offline until the Keep a Child Alive charity, which provides life-saving anti-retroviral treatment to children and families affected by HIV/AIDS in Africa and India, raises $1 million. Keys cofounded the project in 2003, and her husband, Swizz Beatz, filmed a series of dramatic "last tweet and testament" videos featuring the stars lying in coffins. The videos will reportedly be released via Twitter as the celebrities log off on Tuesday, November 30.
Other celebrities logging off to participate in the AIDS-awareness campaign are Kim and Khloe Kardashian, Jennifer Hudson, Ryan Seacrest, Elijah Wood, and Serena Williams.
A few other ways musicians are commemorating World AIDS Day include U2's Bono transforming the Sydney Opera House and Harbour Bridge red on Tuesday, November 30, for his organization RED, which has provided $150 million worth of assistance to AIDS sufferers in Africa. Also, Sir Elton John will guest edit the December 1 issue of the UK daily newspaper The Independent. All proceeds from the day's circulation will benefit the Elton John AIDS Foundation. In addition, Liza Minnelli is planning a free concert in New York's Washington Square Park on December 1 from 5:30-6:30 p.m. EST to raise awareness. In the London Underground, a group of University of London students are teaming up with former X Factor contestant Matthew Stringer to perform an 18-hour busk-a-thon for the cause.
For more info and to donate, visit
Stay tuned to your favorite artists' websites for videos and last-minute tweets.
Watch a promotional video featuring Keys for Keep A Child Alive:
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