Nintendo, American heart group join to tackle obesity
Tuesday 18 May 2010
The American Heart Association has teamed up with Japanese entertainment giant Nintendo to harness its Wii consoles and encourage Americans to exercise more to counter a soaring obesity problem.
Nintendo, whose Wii consoles with motion-controlling sensors took markets by storm in 2006, is working with the AHA in order to cut the risks of heart disease among Americans, their websites said.
According to the AHA nearly 70 percent of Americans do not get enough regular physical activity. Obesity, a major health problem in the US, is a determinant of cardiovascular disease, the number one killer in the country.
The association said that the average American spends more than eight hours a day sitting and recommends all adults to get at least 150 minutes of moderate physical activity per week and 60 minutes daily for children.
Nintendo will carry the AHA logo on its active-play video game products including the Wii, the Wii Fit Plus, and the Wii Sports Resort.
The US has seen a dramatic increase in obesity during the past 20 years with roughly one in three adults considered obese, according to government statistics.
Nintendo hopes to reignite the Wii's sales, which have declined since its launch, and is banking on software aimed at increased physical activity as competitors such as Sony prepare to launch their own motion-sensing equipment.
The Kyoto-based company said earlier this month that games such as "Wii Sports Resort" and "Wii Fit Plus" helped raise the console's total lifetime sales to 70.93 million units, a record in the firm's history.
Arsenal 1 Everton 1: Substitute equalises with six minutes to go
food + drinkMichelin-starred Tom Sellers on being this year's hottest property
booksGeese, gorillas, grandads... and growing up
tvParents (and kids) rejoice! A new wave of fantastic family entertainment is here
food + drinkHow one grocery e-tailer is gearing up for the Yuletide rush
food + drink
Life & Style blogs
- 1 Hundreds arrested as Canadian police smash worldwide paedophile ring
- 2 Sherlock series 3: Benedict Cumberbatch and Martin Freeman provide teasers for the biggest comeback in British television
- 3 The man who made Femen: New film outs Victor Svyatski as the mastermind behind the protest group and its breast-baring stunts
- 4 Mass murder in the Middle East is funded by our friends the Saudis
- 5 Japan cracks down on leaks after scandal of Fukushima nuclear power plant
- < Previous
- Next >
£80000 - £100000 per annum + Benefits + Bonus: Harrington Starr: Senior C++ De...
£25000 - £50000 per annum + Benefits + Bonus: Harrington Starr: C++ Server Dev...
£300 - £350 per day: Harrington Starr: Leading Electronic Trading Software Ven...
£23999 - £32001 per annum + Benefits: Pro-Recruitment Group: An independent ac...