Sharing favourite meal helps feed world's young hungry
Monday 25 April 2011
From sushi to pizza or spicy chicken curry, favourite meals are being transformed into cash for school dinners to feed the world's hungry in a new social networking scheme from the World Food Programme.
The wefeedback campaign, which launched in March, has already provided 110,000 meals to hungry children in 60 countries in Africa, Asia and Latin America, WFP's web representative Pierre Guillaume Wielezynski told AFP.
The new web community (www.wefeedback.org) uses a calculator to work out how many children could be fed if users donated the money they usually spent on their favourite meal to feeding those less fortunate.
"We wanted to make it easy to donate without asking for too much money," Wielezynski said. Users can donate the cost of their meal online and spread the world through social network sites such as Facebook and Twitter.
The cost of a 12 euro (17 dollars) Thai green curry provides enough money for 60 school meals, for example, while the price of a luxury 22 euro chocolate Easter egg would feed another 110 children.
"If you do the calculations, chocolate and sweets sales in Britain and the United States over the Easter period are worth 2,1 billion dollars, the amount necessary to fund our programme for two years," Wielezynski said.
"This is not a campaign for one or two months, we want to see how the Web can help important causes in the long term," he said, adding that the WFP's school food programme feeds 22 million children each year.
The scheme is backed by celebrities such as US actress Drew Barrymore, singer Christina Aguilera and Brazilian footballer Kaka, who have already raised money for thousands of meals by encouraging their online fans to donate.
Life & Style blogs
Company breaks open Apple Watch to discover what it says is 'planned obsolescence'
KickAssTorrents down: biggest file-sharing site moves to .cr domain after takedowns
Audrey Hepburn is officially Britain’s style icon – 22 years after her death
Is PMS real? The tale of the premenstrual monster and its meaning
The confessions of men who ordered mail-order brides
- 1 Frank Lampard's face drops when Holly Willoughby introduces him as a 'Man City legend'
- 2 'Do not give them a reason': Baltimore man divides police and rioters in hope of avoiding violence
- 3 X Factor in crisis as numbers of people auditioning plummets
- 4 Baltimore riots: Furious mother marches her son home live on TV
- 5 General Election 2015: Stephen Hawking says he will vote Labour
£40000 - £48000 per annum + 10% bonus & benefits: Ashdown Group: Systems Engin...
£20000 - £24000 per annum: Recruitment Genius: This is an opportunity to join ...
£11 per hour: Recruitment Genius: To join a team working with a female in her ...
£16000 - £17000 per annum: Recruitment Genius: This company has over 30 years ...