Technology may be the key to reaching your 2011 fitness goals

A new study suggests that technology might be the key to helping consumers with low motivation reach their fitness goals.

The study, conducted by the Consumer Electronics Association - the organization that sponsors the International Consumer Electronics Show (CES) - found that lack of motivation was the leading reason given for not exercising.

With the help of specialized fitness technology, the Consumer Electronics Association (CEA) believes consumers can combat their lack of motivation.

"Fitness technologies can play a significant role in motivating consumers," said Rhonda Daniel, manager of market research at CEA. "Compared to consumers who are not using fitness technologies, consumers who use these devices view exercise more positively, and are more likely to enjoy exercising and to view it as important to their health."

Almost half of all consumers surveyed as part of CEA's Getting Fit With Consumer Electronics study said they used some form of fitness technology in the past year.

A further 37 percent said they hope to make a fitness technology purchase within the next 12 months.

"The demand for fitness technologies is wide-ranging, and a variety of technologies are available - from standalone devices such as digital weight scales, pedometers and fitness companions, to software programs and applications, to peripherals and games for gaming systems," said Daniel.

"Additionally, many devices consumers already own, such as smartphones and MP3 players, are now equipped with components and capabilities that can be used for fitness, including GPS, pedometers and accelerometers.

Industry analysts suggest that this type of self "monitoring" will be one of the biggest trends to sweep through the technology sector in 2011.

With more and more smartphone-compatible fitness monitoring applications and dedicated fitness-tracking devices set to arrive on the market in 2011, consumers will soon be able to track almost every aspect of their workout.

In 2011 CES will introduce the "Fitness TechZone," an area dedicated to showcasing high-tech innovations and tools for sports enthusiasts, for the first time.

The 2011 International Consumer Electronics Show takes place from January 6 to 9 in Las Vegas, NV, USA.

http://www.cesweb.org/

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