Thailand pins hopes on medical tourism
Monday 25 October 2010
Thailand has launched a new portal for visitors to find information on medical tourism in the country as it seeks to position itself as a global leader in the field.
The Tourism Authority of Thailand (TAT) recently launched the site to provide visitors with all of the information they could need on medical treatments in Thailand, from carotid angioplasty to tummy tucks.
The website, at www.thailandmedtourism.com, collects and provides information on medical tourism providers in Thailand, including hospitals, clinics and spas.
Traditional Thai medicine practitioners are also listed on the site with their level of accreditation and standard, said TAT.
Visitors can sort by destination and also view associated travel options such as hotels, apartments and restaurants, with authorities hoping that additional choices will boost both interest and trip length to Thailand.
The website is the first part of a marketing campaign which will see blogger reviews, treatment discounts and a campaign to emphasize the credibility and safety of medical services in the country.
Boosting medical tourism was just one of the tactics outlined by TAT earlier this year when it unveiled its plan to rebuild Thailand's popularity as a tourist destination after the civil unrest in the country in April.
Authorities hope that Thailand can join the ranks of established medical tourism destinations such as Malaysia, Singapore and India.
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