The hospital gown gets iconic makeover

Many women cherish their figure-flattering iconic print DVF wrap dress, and now those stuck in hospital beds can feel a bit better about themselves with a new mooning-free hospital gown designed by renowned fashion designer Diane von Furstenberg (DVF).

Fashion has been involved with health initiatives for years with various benefit events and products including Fashion's Night Out on September 10 that funds AIDS charities, the RED clothing campaign, and Diane von Furstenberg, who also donates $1 (€0.78) for every wrap dress sold to the St. Jude's Children Research Hospital.

DVF tweeted on August 12, "We are very proud of our hospital gowns for the Cleveland Clinic. we worked hard at it and we hope it will make patients happier ! DVF"

According to the wellness blogger Kaye Spector for Ohio newspaper The Plain Dealer on September 7, the gown originally under redesign by the Cleveland Clinic took over three years to get right and only after DVF and team stepped in.

The new hospital gown is complete with a new DVF-patterned fabric design, lightweight washable material, side slits instead of the back-end gape and the versatility to wrap the gown in the front or the back.

The gowns are being tested at the Cleveland Clinic first and the "Initial feedback has been good. Some men have said they find the print a bit feminine, so the team is considering changing the color scheme. And the fabric has shrunk in the wash, so the gowns might be made longer to compensate."

The hospital gown has undergone other redesigns in the past.

In 2004 at the Maine Medical Center changed "its patient gown after learning that many Muslim women, whose religion and culture require them to be covered, were canceling doctor visits because they were embarrassed to wear the gown."

And, in 1999 the Sex and the City stylist and designer Cynthia Rowley "created a gown for Hackensack University Medical Center" with "a mock turtleneck, three-quarter sleeves and drawstring pants with matching robes for men; V-necked and scoop-necked gowns for women; and three-quarter length pants for children."

If you are headed for a hospital stay and there are no DVF gowns available, you might want to pick up a "designer" gown: a Dearjohnnies "designer" gown for women and children ($39-69/€31-54)  http://www.dearjohnnies.com/shop/ or  Gownie, a maternity hospital gown in a variety of cheery pastel prints that promises complete coverage ($29.99-49.99/€24-39). http://www.gownie.com/index.php?c=001&n=1036682&i=B000WM94R6&x=Gownies_Designer_Maternity_Hospital_Gown

PROMOTED VIDEO
Life and Style
ebookA wonderful selection of salads, starters and mains featuring venison, grouse and other game
Arts and Entertainment
tv
News
Prince Harry is clearing enjoying the Commonwealth Games judging by this photo
people(a real one this time)
News
Gardai wait for the naked man, who had gone for a skinny dip in Belfast Lough
newsTwo skinny dippers threatened with inclusion on sex offenders’ register as naturists criminalised
News
Your picture is everything in the shallow world of online dating
i100
Life and Style
Attractive women on the Internet: not a myth
techOkCupid boasts about Facebook-style experiments on users
Sport
Van Gaal said that his challenge in taking over Bobby Robson's Barcelona team in 1993 has been easier than the task of resurrecting the current United side
football
Independent
Travel Shop
the manor
Up to 70% off luxury travel
on city breaks Find out more
santorini
Up to 70% off luxury travel
on chic beach resorts Find out more
sardina foodie
Up to 70% off luxury travel
on country retreats Find out more
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    HR Business Partner - Banking Finance - Brentwood - £45K

    £45000 per annum + Benefits: Ashdown Group: ** HR Business Partner - Senior H...

    PA / Team Secretary - Wimbledon

    £28000 - £32000 per annum + Benefits: Ashdown Group: PA / Team Secretary - Mat...

    Mechanical Lead

    £65000 - £75000 per annum + competitive: Progressive Recruitment: Mechanical L...

    Nursery Nurse

    £8 per day: Randstad Education Manchester: Nursery Nurse The Nursery Nurse wi...

    Day In a Page

    The children were playing in the street with toy guns. The air strikes were tragically real

    The air strikes were tragically real

    The children were playing in the street with toy guns
    Boozy, ignorant, intolerant, but very polite – The British, as others see us

    Britain as others see us

    Boozy, ignorant, intolerant, but very polite
    Countries that don’t survey their tigers risk losing them altogether

    Countries that don’t survey their tigers risk losing them

    Jonathon Porritt sounds the alarm
    How did our legends really begin?

    How did our legends really begin?

    Applying the theory of evolution to the world's many mythologies
    Watch out: Lambrusco is back on the menu

    Lambrusco is back on the menu

    Naff Seventies corner-shop staple is this year's Aperol Spritz
    A new Russian revolution: Cracks start to appear in Putin’s Kremlin power bloc

    A new Russian revolution

    Cracks start to appear in Putin’s Kremlin power bloc
    Eugene de Kock: Apartheid’s sadistic killer that his country cannot forgive

    Apartheid’s sadistic killer that his country cannot forgive

    The debate rages in South Africa over whether Eugene de Kock should ever be released from jail
    Standing my ground: If sitting is bad for your health, what happens when you stay on your feet for a whole month?

    Standing my ground

    If sitting is bad for your health, what happens when you stay on your feet for a whole month?
    Commonwealth Games 2014: Dai Greene prays for chance to rebuild after injury agony

    Greene prays for chance to rebuild after injury agony

    Welsh hurdler was World, European and Commonwealth champion, but then the injuries crept in
    Israel-Gaza conflict: Secret report helps Israelis to hide facts

    Patrick Cockburn: Secret report helps Israel to hide facts

    The slickness of Israel's spokesmen is rooted in directions set down by pollster Frank Luntz
    The man who dared to go on holiday

    The man who dared to go on holiday

    New York's mayor has taken a vacation - in a nation that has still to enforce paid leave, it caused quite a stir, reports Rupert Cornwell
    Best comedians: How the professionals go about their funny business, from Sarah Millican to Marcus Brigstocke

    Best comedians: How the professionals go about their funny business

    For all those wanting to know how stand-ups keep standing, here are some of the best moments
    The Guest List 2014: Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks

    The Guest List 2014

    Forget the Man Booker longlist, Literary Editor Katy Guest offers her alternative picks
    Jokes on Hollywood: 'With comedy film audiences shrinking, it’s time to move on'

    Jokes on Hollywood

    With comedy film audiences shrinking, it’s time to move on