The hospital gown gets iconic makeover

Many women cherish their figure-flattering iconic print DVF wrap dress, and now those stuck in hospital beds can feel a bit better about themselves with a new mooning-free hospital gown designed by renowned fashion designer Diane von Furstenberg (DVF).

Fashion has been involved with health initiatives for years with various benefit events and products including Fashion's Night Out on September 10 that funds AIDS charities, the RED clothing campaign, and Diane von Furstenberg, who also donates $1 (€0.78) for every wrap dress sold to the St. Jude's Children Research Hospital.

DVF tweeted on August 12, "We are very proud of our hospital gowns for the Cleveland Clinic. we worked hard at it and we hope it will make patients happier ! DVF"

According to the wellness blogger Kaye Spector for Ohio newspaper The Plain Dealer on September 7, the gown originally under redesign by the Cleveland Clinic took over three years to get right and only after DVF and team stepped in.

The new hospital gown is complete with a new DVF-patterned fabric design, lightweight washable material, side slits instead of the back-end gape and the versatility to wrap the gown in the front or the back.

The gowns are being tested at the Cleveland Clinic first and the "Initial feedback has been good. Some men have said they find the print a bit feminine, so the team is considering changing the color scheme. And the fabric has shrunk in the wash, so the gowns might be made longer to compensate."

The hospital gown has undergone other redesigns in the past.

In 2004 at the Maine Medical Center changed "its patient gown after learning that many Muslim women, whose religion and culture require them to be covered, were canceling doctor visits because they were embarrassed to wear the gown."

And, in 1999 the Sex and the City stylist and designer Cynthia Rowley "created a gown for Hackensack University Medical Center" with "a mock turtleneck, three-quarter sleeves and drawstring pants with matching robes for men; V-necked and scoop-necked gowns for women; and three-quarter length pants for children."

If you are headed for a hospital stay and there are no DVF gowns available, you might want to pick up a "designer" gown: a Dearjohnnies "designer" gown for women and children ($39-69/€31-54)  http://www.dearjohnnies.com/shop/ or  Gownie, a maternity hospital gown in a variety of cheery pastel prints that promises complete coverage ($29.99-49.99/€24-39). http://www.gownie.com/index.php?c=001&n=1036682&i=B000WM94R6&x=Gownies_Designer_Maternity_Hospital_Gown

PROMOTED VIDEO
Life and Style
ebookNow available in paperback
ebooks
ebookPart of The Independent’s new eBook series The Great Composers
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Online Media Sales Trainee

    £15000 - £30000 per annum: Recruitment Genius: Now our rapidly expanding and A...

    Recruitment Genius: Public House Manager / Management Couples

    £15000 - £20000 per annum: Recruitment Genius: Are you passionate about great ...

    Recruitment Genius: Production Planner

    £20000 - £30000 per annum: Recruitment Genius: This fast growing reinforcing s...

    Recruitment Genius: General Factory Operatives

    £18000 - £35000 per annum: Recruitment Genius: This fast growing reinforcing s...

    Day In a Page

    As in 1942, Germany must show restraint over Greece

    As in 1942, Germany must show restraint over Greece

    Mussolini tried to warn his ally of the danger of bringing the country to its knees. So should we, says Patrick Cockburn
    Britain's widening poverty gap should be causing outrage at the start of the election campaign

    The short stroll that should be our walk of shame

    Courting the global elite has failed to benefit Britain, as the vast disparity in wealth on display in the capital shows
    Homeless Veterans appeal: The rise of the working poor: when having a job cannot prevent poverty

    Homeless Veterans appeal

    The rise of the working poor: when having a job cannot prevent poverty
    Prince Charles the saviour of the nation? A new book highlights concerns about how political he will be when he eventually becomes king

    Prince Charles the saviour of the nation?

    A new book highlights concerns about how political he will be when he eventually becomes king
    How books can defeat Isis: Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad

    How books can defeat Isis

    Patrick Cockburn was able to update his agenda-setting 'The Rise of Islamic State' while under attack in Baghdad
    Judith Hackitt: The myths of elf 'n' safety

    Judith Hackitt: The myths of elf 'n' safety

    She may be in charge of minimising our risks of injury, but the chair of the Health and Safety Executive still wants children to be able to hurt themselves
    The open loathing between Barack Obama and Benjamin Netanyahu just got worse

    The open loathing between Obama and Netanyahu just got worse

    The Israeli PM's relationship with the Obama has always been chilly, but going over the President's head on Iran will do him no favours, says Rupert Cornwell
    French chefs get 'le huff' as nation slips down global cuisine rankings

    French chefs get 'le huff' as nation slips down global cuisine rankings

    Fury at British best restaurants survey sees French magazine produce a rival list
    Star choreographer Matthew Bourne gives young carers a chance to perform at Sadler's Wells

    Young carers to make dance debut

    What happened when superstar choreographer Matthew Bourne encouraged 27 teenage carers to think about themselves for once?
    Design Council's 70th anniversary: Four of the most intriguing prototypes from Ones to Watch

    Design Council's 70th anniversary

    Four of the most intriguing prototypes from Ones to Watch
    Dame Harriet Walter: The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment

    Dame Harriet Walter interview

    The actress on learning what it is to age, plastic surgery, and her unease at being honoured by the establishment
    Art should not be a slave to the ideas driving it

    Art should not be a slave to the ideas driving it

    Critics of Tom Stoppard's new play seem to agree that cerebral can never trump character, says DJ Taylor
    Bill Granger recipes: Our chef's winter salads will make you feel energised through February

    Bill Granger's winter salads

    Salads aren't just a bit on the side, says our chef - their crunch, colour and natural goodness are perfect for a midwinter pick-me-up
    England vs Wales: Cool head George Ford ready to put out dragon fire

    George Ford: Cool head ready to put out dragon fire

    No 10’s calmness under pressure will be key for England in Cardiff
    Michael Calvin: Time for Old Firm to put aside bigotry and forge new links

    Michael Calvin's Last Word

    Time for Old Firm to put aside bigotry and forge new links