The secret to fitness craze Zumba's success?
Alberto "Beto" Perez launched the technique in his native Colombia in 1986, and its success grew after he moved to Bogota and later to Miami. In 2002, he and entrepreneur Alberto Aghion began selling DVDs via infomercials.
Now Zumba is one of the hottest trends on the fitness market, with some 25,000 instructors in 40 countries, as well as its own clothing line, lifestyle magazine, and spinoff classes tailored for seniors, kids, and a sculpting class using weighted sticks that sound like maracas.
Part of its winning formula, says co-founder and CEO Alberto Perlman, is that Zumba (which is Spanish slang for "buzz like a bee") is safe for just about anyone since the steps can be modified to create a low-impact workout. He adds that teachers are encouraged to keep choreography simple, forgo over-directing so students can drop their inhibitions and "feel" the music, which fans say is a critical part of the fun of the style.
What's next for Zumba? This summer, the organization held its biggest members-only convention in Orlando, Florida, with 6,000 Zumba pros honing in on a new focus: fusion. Expect to see flamenco, hip hop, yoga, belly dancing, house music, African, Bollywood, capoeira, and Mexican dance moves coming to a Zumba class near you.
Other new dance-fitness styles emerging to compete with Zumba include Batuka, a hot trend in Spain in recent years that offers a Latin-infused cardio workout with a zen-like approach. Also, Latinva offers a heart-pumping workout with bachata, cha cha, cumbia, mambo, merengue, salsa, and tango dance steps.
Watch a Zumba fitness video featuring rapper Pitbull: http://www.youtube.com/watch?v=R4jfNhXjEdg
Life & Style blogs
Other popular areas include Didsbury, Clifton in Bristol, central Cambridge and West Bridgford
Doctors are allowed to have personal beliefs, just as long as these beliefs do not interfere with th...
BBC journalist Justin Webb talks about his experiences of the advances in preventing heart attacks a...
The 10 Best Scotch Whiskies
Meet David Karp, the 26-year-old high school dropout worth $275m after selling Tumblr to Yahoo
Game on: Xbox 720 and PS4 go head to head with Microsoft set to launch console today
Masculinity in crisis? 'There is a battle going on inside us that is never discussed'
Virtually Stephen Fry: Star launches (possibly) the world's most self-regarding app
- 1 Austerity has hardened the nation's heart
- 2 Tottenham to smash pay scale with £150,000-a-week contract in attempt to tie Gareth Bale to club
- 3 Strewth mate. Aussies wave goodbye to Britain as it becomes too pricey to stay
- 4 Be more professional! GCHQ staff rapped as WikiLeaks founder Julian Assange reveals messages that he says point to 'fit up'
- 5 Join Ryanair! See the world! But we'll only pay you for nine months a year
BMF is the UK’s biggest and best loved outdoor fitness classes
Find out what The Independent's resident travel expert has to say about one of the most beautiful small cities in the world
Win anything from gadgets to five-star holidays on our competitions and offers page.
£18000 - £22000 per annum: Randstad Education Leicester: Please request a copy...
Negotiable: Orgtel: Change Manager, Hampshire, Telecomms, SC Cleared, £200 per...
£120 - £160 per day + negotiable depending on experience: Randstad Education L...
£180 - £230 per day: Orgtel: Operations Analyst - Leading Bank in the City of ...