Tennis star Venus Williams is to become the North American brand ambassador for a new fitness game, EA Sports Active 2 on Wii, Xbox 360 and PlayStation 3, which comes out in her homeland on November 16 and in European regions on November 19.
The 19-time Grand Slam title winner and WTA world number three joins footballer David Beckham, the game's brand ambassador for Europe and Australia, in promoting the home fitness game.
"Her commitment to healthy living and ability to inspire others makes her a natural fit for EA SPORTS Active 2," explained EA Sports Active's Vice President Jon Slavet, while the Grand Slam winner herself said she was excited to "show others that you can be active and reach your fitness goals while having fun."
Though at $99/€99 EA Sports Active 2 retails for more than the usual $60/€60 price for video games, it does include a Total Body Tracking System, a combination of heart-rate monitor and motion tracking bands that show users how well they are doing.
Other upcoming fitness titles such as Your Shape: Fitness Evolved, Get Fit with Mel B, and Zumba Fitness are instead counting on using new and existing motion controllers for the Wii, PlayStation 3 and Xbox 360.
Competing with the promised EA Sports Active 2 iPhone and iPod app are the Nike+ and Adidas MiCoach apps and accessories - Nike has the Nike+ pedometer, while Adidas goes whole hog by bundling its pacer unit with a dedicated heart-rate monitor.