WHO seeks bans on alcohol discounts in anti-abuse drive

The World Health Organisation is calling for discounts on drinks to be banned and for advertising targeting young people to be scrapped as part of a strategy to cut alcohol abuse approved Thursday.

 

The strategy drawn up by the UN health agency and approved by its 193-member states at an annual meeting of health ministers also pushes for an end to flat rates for unlimited drinking and for sponsorship to be regulated.

With some 320,000 young people aged 15 to 29 years dying from alcohol-related causes in 2004, the strategy took aim at the marketing of beverages which contributes to getting young people hooked.

"The transmission of alcohol marketing messages across national borders and jurisdictions on channels such as satellite television and the Internet, and sponsorship of sports and cultural events is emerging as a serious concern in some countries," it said.

"The exposure of children and young people to appealing marketing is of particular concern, as is the targeting of new markets in developing and low and middle income countries with a current low prevalence of alcohol consumption or high abstinence rates," it added.

The non-binding strategy urges states to regulate sponsorship activities and the content of marketing, as well as its volume.

It also asks governments to restrict or ban promotions connected to activities targeting young people.

Noting that pricing could discourage underaged drinking and heavy consumption, the WHO sought bans or restrictions on the use of price promotions, discount sales, sales below cost and flat rates for unlimited drinking.

The WHO also asked for the "days and hours of retail sales" to be regulated since the easy supply of alcohol has an impact on usage.

In addition, it called for retail to be licenced and the number of location of alcohol outlets to be regulated.

To limit harm done from any violence arising from alcohol abuse, the health agency called for alcohol to be served in plastic mugs or shatter-proof glass.

It also encouraged the labelling of alcoholic beverages to reflect the "harm related to alcohol".

The strategy enjoyed broad support from both developing and developed countries, with states such as Australia, China, Germany, South Africa and the United States all speaking in favour of it.

Australia noted that alcohol abuse was a "very significant health problem" while China pointed out that preventive measures were a "cornerstone" in cutting the problem.

An estimated 2.5 million people died of alcohol-related causes in 2004, according to the WHO.

Alcohol is listed as the third leading risk factor for premature deaths and disabilities in the world, added the agency.

Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Life and Style
Angel Di Maria is shown the red card
tech
Sport
Roger Federer after his win over Tomas Berdych
sport
Life and Style
News in briefs: big pants in 'Bridget Jones's Diary'
fashionBig knickers are back
Sport
James Milner is set to sign for Liverpool this week despite rival interest from Arsenal
sportReds baulk at Benteke £32.5m release clause
News
The controversial Motor Neurone Disease Association poster, featuring sufferer Michael Smith, has drawn a series of angry complaints
newsThis one has been criticised for its 'threatening tone'
Latest stories from i100
Have you tried new the Independent Digital Edition apps?

ES Rentals

    Independent Dating
    and  

    By clicking 'Search' you
    are agreeing to our
    Terms of Use.

    iJobs Job Widget
    iJobs General

    Recruitment Genius: European Sales Director - Aerospace Cable & Wire

    £100000 - £125000 per annum: Recruitment Genius: As a top tier supplier to the...

    Recruitment Genius: Digital Project Manager

    £17100 - £22900 per annum: Recruitment Genius: One of the North West's leading...

    Recruitment Genius: IT Support Technician

    £20000 - £22000 per annum: Recruitment Genius: This is an intermediate help de...

    Recruitment Genius: CNC Turner

    £20000 - £35000 per annum: Recruitment Genius: This long established manufactu...

    Day In a Page

    On your feet! Spending at least two hours a day standing reduces the risk of heart attacks, cancer and diabetes, according to new research

    On your feet!

    Spending half the day standing 'reduces risk of heart attacks and cancer'
    Liverpool close in on Milner signing

    Liverpool close in on Milner signing

    Reds baulk at Christian Benteke £32.5m release clause
    With scores of surgeries closing, what hope is there for the David Cameron's promise of 5,000 more GPs and a 24/7 NHS?

    The big NHS question

    Why are there so few new GPs when so many want to study medicine?
    Big knickers are back: Thongs ain't what they used to be

    Thongs ain't what they used to be

    Big knickers are back
    Thurston Moore interview

    Thurston Moore interview

    On living in London, Sonic Youth and musical memoirs
    In full bloom

    In full bloom

    Floral print womenswear
    From leading man to Elephant Man, Bradley Cooper is terrific

    From leading man to Elephant Man

    Bradley Cooper is terrific
    In this the person to restore our trust in the banks?

    In this the person to restore our trust in the banks?

    Dame Colette Bowe - interview
    When do the creative juices dry up?

    When do the creative juices dry up?

    David Lodge thinks he knows
    The 'Cher moment' happening across fashion just now

    Fashion's Cher moment

    Ageing beauty will always be more classy than all that booty
    Thousands of teenage girls enduring debilitating illnesses after routine school cancer vaccination

    Health fears over school cancer jab

    Shock new Freedom of Information figures show how thousands of girls have suffered serious symptoms after routine HPV injection
    Fifa President Sepp Blatter warns his opponents: 'I forgive everyone, but I don't forget'

    'I forgive everyone, but I don't forget'

    Fifa president Sepp Blatter issues defiant warning to opponents
    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report

    Weather warning

    Extreme summer temperatures will soon cause deaths of up to 1,700 more Britons a year, says government report
    LSD: Speaking to volunteer users of the drug as trials get underway to see if it cures depression and addiction

    High hopes for LSD

    Meet the volunteer users helping to see if it cures depression and addiction
    German soldier who died fighting for UK in Battle of Waterloo should be removed from museum display and given dignified funeral, say historians

    Saving Private Brandt

    A Belgian museum's display of the skeleton of a soldier killed at Waterloo prompts calls for him to be given a dignified funeral