Heat wave drives searches for air conditioners, fans, ice cream makers
Wednesday 27 July 2011
The heat wave currently gripping the central United States and parts of Canada has pushed the temperature over 37 Celsius (100 degrees Fahrenheit), leading to the deaths of at least 22 people and sending consumers to search online for air conditioners, fans and even ice cream makers.
Data from Google show that under the category 'Products,' the most popular search term over the past seven days was "air conditioners," variations of which appeared a further three times, and "Dyson fan" charted in second place. The data show that 100 percent of the searches for terms related to "air conditioner" originated within the United States.
Aside from air conditioning systems, consumers were finding other innovative ways to beat the heat, searching for "ice cream maker" and "Dyson fan." The term "Dyson fan" relates to the innovative bladeless fan designed by the Dyson company. Rather than cooling air using a system of rotating blades the Dyson fan draws air in through a type of circular hollow air foil shape mounted atop a cylindrical base; the cool air is then pushed out into the room.
Other popular product searches over the seven days prior to July 27 include Canon's Digital SLR the T2i, "trampoline" and Apple's Macbook Air laptop, new versions of which were unveiled by the brand last week.
The top search terms with the most significant growth worldwide, in the last seven days, in the category Products as measured by Google Insights, recorded on July 27 were:
01. air conditioners (+150%)
02. dyson fan (+140%)
03. macbook air (140%)
04. air conditioner (+100%)
05. portable air conditioner (+100%)
06. window air conditioner (+100%)
07. ice cream maker (+70%)
08. wireless router (+70%)
09. canon t2i (+60%)
10. trampoline (+60%)
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