If you really wanna put some spice into fashion

World domination continues as the Spice Girls put their name to a range of clothes.

They've done everything else, so it seems only natural that the Spice Girls should consider putting their name to a range of clothes - one for each style-setting Spice, of course. What else is there for them to do? They appeared on Clive James Show last Sunday, News at Ten's "and finally..." slot on Monday, the Big Breakfast every morning, The Girlie Show last night, and that's just this week's TV. Radio airplay for their latest single is constant, and the tabloids are Spice crazy. Add to that the possibility of a Spice film (in the style of the Monkees films) and Spice Girl Dolls and we could be heading for a Spice back-lash. Heaven forfend.

The clothing range won't be on sale until early next year when the band embarks upon their world tour (if indeed it goes into production at all). By then not only will impressionable five-year-olds be the core customer base, but "Baby Spice" could be a Gucci-clad "Vamp Spice" and "Scary Spice" a Dolce e Gabbana'd "Tiger Spice" (just think what pounds 3 million in earnings could do to your taste in clothes). What's more the range will catapult their street cred to Mars. Who wears the Neighbours range of clothes? Zoe Ball's range? Exactly. In reality the Spice look is available on the high street, because it existed before the Spices had sung their first zigzigha, and is available to all women to interpret in any way they please.

The Spices and the high street are well matched. Even last October at the British Fashion Awards, the girls performed their second single "I'll Be There" on the catwalk when the prize for Best High Street Retailer was awarded to Oasis. On those grounds one could almost go so far as to attribute a high street store to each girl. But, today's stores have diversified and aim to cater to as many women and girls as possible. Kookai's customers, for example are not targeted by age, but more by their fashion knowledge and attitude. Some stores have noticed the Spice influence is having a direct affect on sales to their core customers. Warehouse believes the Spice's have encouraged fashion conscious girls into being more daring with trends. Their target customers are 20- to 30-year-old women who are independent, urban, and earn their own money.

Recently, the store has been selling out of their camouflage print mesh dresses and tops - like the one's Mel B wears. They believe The Spice Girls have helped young women understand the way to wear fashion because instead of seeing clothes on stick thin models on magazine pages, they are seeing them on an all-singing, all-dancing role model.

A recent example of Spice fashion power is the Union Jack dress Geri wore at The Brit Awards. Since it was splashed across TV and countless newspapers the company who designed the dress, Lipsy, have renamed it The Geri Dress, and it has consequently sold out from their Top Shop concessions up and down the country. Pictured left, they have offered a dress to the first thirty Independent readers who respond by post (with the assurance that for popular consumption the dress will be a few inches longer).

Send postcards to Geri Dress Competition, c/o Lipsy, 71 Mortimer Street, London W1N, 7DF. Include your home address, a contact number and dress size

SPORTY SPICE

Sportsman track-pants, pounds 29.99; white three-stripe T-shirt, pounds 19.99 and blue-and-white shell toe trainers, pounds 44.99, all by Adidas. Available from Cobra Sports, 172 Oxford Street and stores nationwide; enquires 0171- 637 0903.

BABY SPICE

Pink velvet A-line `Tilly' dress, pounds 28; green and lilac optical print shirt, pounds 28; baby pink clips and sunglasses also available. All from Top Shop, Oxford Circus, London W1 and stores nationwide; enquires 0171- 291 2351; white platform trainers, pounds 79.90, available from Buffalo (see Scary)

POSH SPICE

Burnt orange jacket, pounds 150; matching belted skirt, pounds 59.95, suit also available in blue and green, from Karen Millen, 17 Neal Street, London, WC2 and branches nationwide; enquires 01622 664032. Black satin Ultra bra, pounds 18.99, from Gossard, available at department stores nationwide. Black mock-croc patent knee-high boots, pounds 120, from Ravel, branches nationwide. Enquires 0171-631 0224.

GINGER SPICE

Purple two-part asymmetric dress, pounds 59, from Kookai, 123 Kensington High Street, W8 and branches nationwide; enquires 0171-937 4411. Black patent platform wedge mules, pounds 19.99, from Shoe Express, branches nationwide; enquires 0500 192192.

SCARY SPICE

Chocolate brown string-tie cropped halter top, pounds 14; leopard print bikini top, pounds 18; leopard print shorts, pounds 15; beige loose-fit military trousers, pounds 40 all available from Warehouse, 63-67 High Street Kensington, London W8 and one of their 75 nationwide stores; call 0171 278 3491 for your local stockist. Leopard skin super-elevated trainer/boots, pounds 99.90, from Buffalo, 59 Kings Road and 56 Neal Street, Covent Garden, London WC2; enquires and specific mail order enquiries 0171-379 1051, or check their Internet site on http://www.buffalo/boots.com which features an on-line catalogue, and a mail order service.

Have you tried new the Independent Digital Edition apps?
Life and Style
ebookNow available in paperback
ebooks
ebookA delicious collection of 50 meaty main courses
Latest stories from i100
Have you tried new the Independent Digital Edition apps?
Independent Dating
and  

By clicking 'Search' you
are agreeing to our
Terms of Use.

SPONSORED FEATURES

ES Rentals

    iJobs Job Widget
    iJobs General

    Recruitment Genius: Marketing and Business Development Officer

    £19000 per annum: Recruitment Genius: This hull based charity providing except...

    Recruitment Genius: Part Time Female Support Worker

    £9464 - £10396 per annum: Recruitment Genius: The successful applicant will ne...

    Recruitment Genius: Web Developer - PHP

    £32000 - £40000 per annum: Recruitment Genius: With extensive experience and a...

    Barnardo's: Corporate Audit and Inspection – Retail Intern (Leeds)

    Unpaid - £4 lunch allowance plus travel to and from work: Barnardo's: Purpose ...

    Day In a Page

    The Silk Roads that trace civilisation: Long before the West rose to power, Asian pathways were connecting peoples and places

    The Silk Roads that trace civilisation

    Long before the West rose to power, Asian pathways were connecting peoples and places
    House of Lords: Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled

    The honours that shame Britain

    Outcry as donors, fixers and MPs caught up in expenses scandal are ennobled
    When it comes to street harassment, we need to talk about race

    'When it comes to street harassment, we need to talk about race'

    Why are black men living the stereotypes and why are we letting them get away with it?
    International Tap Festival: Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic

    International Tap Festival comes to the UK

    Forget Fred Astaire and Ginger Rogers - this dancing is improvised, spontaneous and rhythmic
    War with Isis: Is Turkey's buffer zone in Syria a matter of self-defence – or just anti-Kurd?

    Turkey's buffer zone in Syria: self-defence – or just anti-Kurd?

    Ankara accused of exacerbating racial division by allowing Turkmen minority to cross the border
    Doris Lessing: Acclaimed novelist was kept under MI5 observation for 18 years, newly released papers show

    'A subversive brothel keeper and Communist'

    Acclaimed novelist Doris Lessing was kept under MI5 observation for 18 years, newly released papers show
    Big Blue Live: BBC's Springwatch offshoot swaps back gardens for California's Monterey Bay

    BBC heads to the Californian coast

    The Big Blue Live crew is preparing for the first of three episodes on Sunday night, filming from boats, planes and an aquarium studio
    Austin Bidwell: The Victorian fraudster who shook the Bank of England with the most daring forgery the world had known

    Victorian fraudster who shook the Bank of England

    Conman Austin Bidwell. was a heartless cad who carried out the most daring forgery the world had known
    Car hacking scandal: Security designed to stop thieves hot-wiring almost every modern motor has been cracked

    Car hacking scandal

    Security designed to stop thieves hot-wiring almost every modern motor has been cracked
    10 best placemats

    Take your seat: 10 best placemats

    Protect your table and dine in style with a bold new accessory
    Ashes 2015: Alastair Cook not the only one to be caught in The Oval mindwarp

    Cook not the only one to be caught in The Oval mindwarp

    Aussie skipper Michael Clarke was lured into believing that what we witnessed at Edgbaston and Trent Bridge would continue in London, says Kevin Garside
    Can Rafael Benitez get the best out of Gareth Bale at Real Madrid?

    Can Benitez get the best out of Bale?

    Back at the club he watched as a boy, the pressure is on Benitez to find a winning blend from Real's multiple talents. As La Liga begins, Pete Jenson asks if it will be enough to stop Barcelona
    Athletics World Championships 2015: Beijing witnesses new stage in the Jessica Ennis-Hill and Katarina Johnson-Thompson heptathlon rivalry

    Beijing witnesses new stage in the Jess and Kat rivalry

    The last time the two British heptathletes competed, Ennis-Hill was on the way to Olympic gold and Johnson-Thompson was just a promising teenager. But a lot has happened in the following three years
    Jeremy Corbyn: Joining a shrewd operator desperate for power as he visits the North East

    Jeremy Corbyn interview: A shrewd operator desperate for power

    His radical anti-austerity agenda has caught the imagination of the left and politically disaffected and set a staid Labour leadership election alight
    Isis executes Palmyra antiquities chief: Defender of ancient city's past was killed for protecting its future

    Isis executes Palmyra antiquities chief

    Robert Fisk on the defender of the ancient city's past who was killed for protecting its future